Strategies and Economic Development Tactics in the Community Tourism of Ban Bang Sawan, Phra Saeng District, Surat Thani Province DOI:

Abstract

         The objectives of this research were to study (1) economic conditions with dynamics of area context change from the past 1966 to the present (2) community economy after promoting villages, community-based tourism sites. (3) Problems and suggestions that are beneficial to the economic development of community tourism sites; and (4) Strategies for developing economic conditions in community tourism destinations of Bang San Sub-district. Using a mixed, quantitative and qualitative research model. Data were collected by questionnaires from a sample of 400 tourists and unstructured interviews with key informants from persons responsible in the area of 30 people analyzed the data by statistics such as frequency value. Percentage, mean, standard deviation and content analysis Including SWOT analysis find a strategy with the TOWS Matrix.

         The results of the research found that (1) dynamics of changing economic, social and political conditions from past to present. Make space context natural resources inclement weather Has an impact on the ecology and environment When technology and communication systems are up to date People's lifestyles rely on the outside. The price of rubber and palm oil slumped. The COVID-19. It affects income and other occupations. (2) Community economy after promoting villages and community-based tourism sites, the overall picture was at a moderate level. The side is at a high level, namely the monetary and non-monetary assets. Followed at the medium level are system debt, income side, informal debt. And expenditure (3) The economic challenges of community-based tourism arise from income inequality and environmental issues. The recommendations emphasize community participation, promotion of livelihoods, income distribution, and environmental restoration. In summary, sustainable development of community-based tourism should prioritize community involvement and environmental considerations to ensure long-term progress.  (4) The strategies for developing the economy of community-based tourism should focus on community participation, the development of tourism products and services, infrastructure improvement, and environmental restoration. This approach aims to foster sustainable development.