Development of Format and tourism activities Fruit Farming. Accordance with Sufficiency Economy in Nakhon Nayok Province

Abstract

The objectives of this research were 1) to study the patterns and activities of orchard tourism according to the sufficiency economy. Nakhon Nayok Province                         2) to develop a model and orchard tourism activity and 3) to propose a model for publicizing the orchard tourism activities according to the sufficiency economy Nakhon Nayok Province as a model for adapting to other areas with similar composition Qualitative Research, Documentary Research, In-Depth Interview, and Participant Observation were used for 200 populations and samples with questionnaires. and analyze the data by finding the frequency and percentage. The research results are as follows.

1) Nakhon Nayok Province has tourist attractions both within and nearby that can be adapted in activities and community tourism forms. have folk wisdom have cultural traditions causing a large number of interested people to come to study work within the community This made the community realize the importance of sustainable development of their village in many ways and wanted to organize community tourism activities based on the concept of sufficiency economy.

2) Development of orchard tourism activities and forms Nakhon Nayok Province Public relations operations should have a person responsible for the form and activities of orchard tourism. The target group should focus on tourists who value tourism as a local way of life.

3) Public relations form for orchard tourism activities Nakhon Nayok Province Public relations content should emphasize local identity or the selling point of the community's lifestyle. Public relations tools should use a combination of various tools. social media Media or channels that lead to reviews or referrals