Tourism Experiences affecting the Satisfaction of Thai tourists Visiting Farmstay in Nakhon Ratchasima Province

Abstract

          The objective of this survey research was to study tourism experiences affecting the satisfaction of Thai tourists visiting farmstay in Nakhon Ratchasima Province. The questionnaire was used for gathering data from 400 cases of thai tourists who visited farmstay in Nakhon Ratchasima Province. The sample group was derived from accidental sampling. The research tool was questionnaires that five likert’s scales. The statistics employed percentage, mean, standard deviation and multiple regression analysis in data analyzing. The findings proved that tourism experiences affecting the satisfaction of Thai tourists visiting farmstay in Nakhon Ratchasima Province. The multiple regression analysis found that the 5 independent variables were ancillary (β=0.228, p<0.01), amenity (β=0.228, p<0.01), attraction (β=0.170, p<0.01), accessibility (β=0.166, p<0.01) and activity (β=0.108, p<0.05) affected the satisfaction of Thai tourists in the farmstay in Nakhon Ratchasima. The variation of the decision to access the service is 43.80 percentage (R² =0.438).