Key Success Factor of Entrepreneurs in University Business Incubator Fiscal Year 2019-2020

Abstract

          This research has the objective to study the success factors comparison of personal factors to success factors and to study the problems and obstacles of entrepreneurs in participating in the enterprise Incubation Unit Project in the Higher Education Institutions Fiscal Year 2019-2020. The sample group was entrepreneurs who were incubated in the Enterprise Incubation Unit project in higher education institutions, the fiscal year 2019-2020, total 145 people. Data were collected by distributing questionnaires; the statistics used in data analysis were Frequency, Percentage, Mean and Standard Deviation. The statistics used in hypothesis testing were t-test, F- statistic. The test was used to analyze the one-way ANOVA Analysis of Variance to test individual differences with more than 2 groups of variables. When the statistically significant differences were found, a double-person test was performed by the Sheffe method.

The research results can be summarized as follows:   

1. Entrepreneurs who are incubated in the enterprise incubation unit project in higher education institutions in the fiscal year 2019-2020, most of them are female, aged 26-35 years of study. Average monthly income of 9,001-15,000 baht, being a general entrepreneur, basic technology business, and a small business. The employment is part-time.


2. The results of analyzing the data on the level of success factors of entrepreneurs in the Enterprise Incubation Unit Project in Higher Education Institutions Fiscal Year 2019-2020 found that the overall level was at a high level, the mean was 3.99, the standard deviation was .388. When considered in each aspect, the aspect with the highest average was product and service differentiation; the mean is equal to 4.01, the standard deviation is .497, followed by entrepreneurship fundamentals, the mean is 4.00 and the standard deviation is .537. In leadership terms, the mean cost was 4.00, and the standard deviation was .478. For the quality of counterfeit goods and services, the mean was 4.00, and the standard deviation was .516. And finally, in the construction of the network of entrepreneurship, the mean was 3.95 and the standard deviation was .521.


3.     The hypothesis test revealed that gender, age, education, type of incubator practitioner, type of business different factors affect the success of the business no different, not according to assumptions. The average monthly income, business size, and employment different factors affect the success of different businesses significantly at the .05 level which is based on the assumption.


4. Problems and obstacles in entrepreneurship that participate in the incubator program in higher education institutions, business administration, and most entrepreneurs need to expand their marketing both online marketing and marketing promotion to be known more and more. Developing more quality products bringing innovation to differentiate the products to create a point of sale development of products and packaging including extending the life of the product so that the product has a standard that is accepted by consumers. However, due to the coronavirus outbreak (Covid-19), sales have been reduced due to the closure of the market in some areas that could not travel across the province. Causing it not to be able to issue a booth to sell products and some businesses that are service businesses cannot open for service.