Personal Characteristics and Consumer Behavior Affecting Student Savings at Muban Chombueng Rajabhat University

Abstract

There were three objectives of this thesis. Firstly, to studyConsumption and saving behaviors of student in RajabhatMubanChombuneng University. Secondly, to study influence of Personal Characteristics and behaviors which affect economics of students In Rajabhat MubanChombuneng University. Finally, to promoteSaving behaviors in Rajabhat MubanChombuneng students. The samples used in this study were undergraduate program. University Chombueng The study of 360 people, which were calculated by the formula of the sample sizeYamane. A confidence level of 95 percent and 5 percent for discrepancies using stratified sampling (Stratified sampling) were Used in this study was a questionnaire for use in research. Is theusual regression                               The qualitative research method used depthinterviews and content analysis. The results show that 1. Consumption and saving behavior of university studentsChombueng. Found that the behavior of consumers in a highLevel overview of financial supplies 3.51 3.57 3.62 NaturalResource Planning Reasons to buy the product 3.43 3.29 3.62 The criteria for choosing.2.Personal characteristics that affect consumer behaviorand saving the consumption habits of consumers age affectThe saving behavior of students, less consumption of normalstudent life. Then there is a constant And increased consumption behavior of students age one unit will affect the behavior. Consumption of student life. 023 units to s level of significance of 0.01 3. Ways to promote a student’s budget. Chombueng University is 1. The guide lines for the use of students Pay for food at the expense of learning. And also the savings kept. 2.The guidelines for the items. The idea is to bring the waste material adapted used for saving. Be careful and supplies Maintain a long 3.The guidelines for planning purchases, income, savings, average daily amount of use is very important. Cheap last for a long time to save more. 4. Approaches to the reason for the purchase. There is a great need The benefits of an affordable, cost effective multiple tasks.Last for up to a higher cost. 5.The promotion criteria for selection. Supermarket Buy  a guarantee of the brand and quality. Offering high quality, lower price see date of expiration.