Differentiation : A Tool of Competitive advantage

Abstract

         The objective of this article is to present a strategy for creating a competitive advantage to growth, increase revenue, reduce competition and survive in highly competitive situations. There are five ways to make a difference in sustainability: (1) the product is focus on the innovation that is adopted for value-added the products and services. (2) Services, focus on convenience for the purpose of the satisfaction to the customers. (3) Personalization, focuses on creating competent employees, training staff to build credibility and correctly responding to the customer needs (4) Image, which focus on branding and image to be easy to recognize, remain and create a clear identity. (5) Distribution channels, focus on increasing communication channels to the customers. It is easy to communicate to customers. For the reasons of choosing the strategy,  the businesses should be study in the context and apply according to the objectives and mission to ensure sustainable and growth.