The Impact of Digital Literacy on Chinese Female College Students’ Entrepreneurial Intention: The Mediating Role of Entrepreneurial Attitude

Wang Li; Siridech  Kumsuprom

doi:10.60027/iarj.2026.e298827

Authors

Wang Li Dhurakij Pundit University, Bangkok, Thailand https://orcid.org/0009-0006-1356-0535
Siridech Kumsuprom Dhurakij Pundit University, Bangkok, Thailand https://orcid.org/0009-0000-9150-9213

DOI:

https://doi.org/10.60027/iarj.2026.e298827

Keywords:

Digital Literacy, Chinese Female College Students, Entrepreneurial Intention, Entrepreneurial Attitude

Abstract

Background and Aims: Against the backdrop of the deep integration of the digital economy and national entrepreneurship promotion strategies, digital literacy has become a key competency for college students to engage in entrepreneurship. Chinese female college students, as an important part of the entrepreneurial group, face unique opportunities and challenges in the digital era. This study, based on the Theory of Planned Behavior, aims to clarify the relationship between digital literacy and entrepreneurial intention among female college students from Yunnan province, verify the mediating role of entrepreneurial attitude, and provide theoretical contributions and practical implications for improving their entrepreneurial willingness and promoting gender equality in entrepreneurship.

Methodology: A quantitative survey of 595 Chinese female college students in different regions and disciplines was conducted using structured questionnaires. The collected data were processed and analyzed using Structural Equation Modeling (SEM) and bootstrapping for mediation testing with statistical software, including SPSS and AMOS, including descriptive statistics, reliability and validity testing, and structural equation modeling to test the research hypotheses and verify the mediating effect.

Results: The research results show that: (1) Digital literacy of Chinese female college students has significant positive impacts on their entrepreneurial attitude and entrepreneurial intention respectively (Path Coefficients=0.601 and 0.498); (2) Entrepreneurial attitude has a significant positive impact on entrepreneurial intention (Path Coefficients=0.271); (3) Entrepreneurial attitude plays a partial mediating role in the relationship between digital literacy and entrepreneurial intention of Chinese female college students. Specifically, digital literacy can not only directly promote entrepreneurial intention but also indirectly affect it by shaping a positive entrepreneurial attitude.

Conclusion: Improving digital literacy is an effective way to enhance Chinese female students’ entrepreneurial intention, and a positive entrepreneurial attitude is an important intermediary link in this process. The research enriches the theoretical system of college students’ entrepreneurial intention and provides practical guidance for universities, governments, and relevant institutions to formulate policies and measures.

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