Diffusion Mechanisms of Phenomenal Chinese Dance Dramas Through a Content–Strategy–Audience Chain: An Integrative Review
DOI:
https://doi.org/10.60027/iarj.2026.e298312Keywords:
Phenomenal Diffusion, Chinese Dance Drama, Content–Strategy–Audience Framework, Platform Diffusion, Audience Re-productionAbstract
Background and Aims: Chinese dance dramas have recently achieved phenomenal diffusion on short-video and social media platforms, yet prior research is fragmented across aesthetics, dissemination, and audience response. This review integrates the field via a Content–Strategy–Audience framework and identifies key gaps.
Methodology: An integrative review synthesizes studies across concept and theory, content, strategy, and audience domains to derive a chain-mechanism account.
Results: Phenomenal diffusion follows a chain logic: content increases symbolic transmissibility, strategy converts it into scalable circulation units, and audiences move from acceptance to participation and re-production, forming a feedback loop.
Conclusion: Phenomenal dance drama diffusion is a coupled system linking content, platform strategy, and audience re-production. Future work should strengthen construct role-locking and operational tests, distinguish short-term peaks from long-cycle sustainability, and compare platform ecosystems.
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