A Strategy for Integrating Unmanned Aerial Vehicle Technology for Value Creation and Competitive Advantage in Thai Agricultural Businesses

Abstract

Background and Aims: This academic article aims to explore the benefits, challenges, and trends, providing clearer business goals. This analysis analyzes the potential of technology as a driver of value creation for agricultural entrepreneurs. This also includes the challenges and future trends of such technology to enhance entrepreneurial capabilities.

Methodology: The study examines the dimensions of climate change, labor shortages, and rising production costs, which necessitate adaptation to the changing environment. This has led to the emergence of smart farming, precision farming, and new agricultural technologies that require adaptation to the changing environment. This has led to the emergence of the Internet of Things (IoT), artificial intelligence, and drones, which play a key role in increasing production efficiency, reducing costs, and enhancing product quality.

Results: include surveying agricultural land, detecting diseases, insects, and pests, analyzing in-depth data, and transporting goods. However, the current use of drones in Thailand's agricultural sector is limited by infrastructure that can support digital systems, initial capital, and farmers' knowledge and understanding.

Conclusion: The results from the government, private sector, educational institutions, and farmers themselves have contributed to collaborative research and development of appropriate components to drive the Thai agricultural sector toward sustainability and build global competitiveness. This will enable agricultural businesses to cope with environmental changes and maintain sustainable competitiveness in the long term.