Application and Value of Ningbo Mud-gold Color Paint Pattern in Clothing Digital Design

Abstract

Background and Aims: Although Ningbo mud-gold color paint has been widely recognized for its aesthetic and cultural significance, its systematic integration into digital fashion design remains underexplored. This gap limits both the creative potential of digital design and the sustainable transmission of this national intangible cultural heritage. This study addresses this gap by examining how Ningbo mud-gold paint patterns can be digitally adapted to modern clothing design while retaining cultural integrity.

Methodology: A mixed-methods approach was applied, combining historical and cultural analysis with surveys and interviews involving young consumers and professional designers. Digital modeling and case demonstrations were used to evaluate the adaptability of traditional patterns in virtual fashion environments.

Results: The findings reveal that mud-gold patterns, when digitized, not only enhance visual richness and consumer engagement but also create new opportunities for interactive and sustainable fashion design. Moreover, the research identifies how the symbolic meanings of traditional motifs can be effectively preserved within contemporary digital workflows.

Contributions: This study makes three key contributions: (1) it introduces a replicable framework for embedding intangible cultural heritage into digital fashion design; (2) it demonstrates the potential of digital technology to promote cultural sustainability by balancing preservation with innovation; and (3) it provides practical insights for designers and policymakers seeking to transform traditional crafts into viable resources for the cultural and creative industries.

Conclusion: Integrating Ningbo mud-gold paint patterns into digital design not only revitalizes a traditional craft but also contributes to the sustainable development of cultural heritage within the global fashion industry.