The Depth of Chinese Traditional Color Aesthetics in Environmentally Friendly Packaging Design
DOI:
https://doi.org/10.60027/iarj.2025.290128Keywords:
Chinese traditional color aesthetics; , Environmentally friendly packaging design; , Sustainable design; , Five-color system; , Cultural identityAbstract
Background and Aim: With the global proliferation of sustainable concepts, eco-friendly packaging design must balance both functionality and cultural identity. Traditional Chinese color aesthetics, centered around the "five-color system," embodies natural philosophy and ecological wisdom, offering a distinctive paradigm for modern design. This study investigates the relationship between the symbolic meanings of traditional colors (such as Tianpiao, cinnabar, and pine ink) and their environmental attributes, exploring their potential to reduce visual pollution and communicate green concepts while fostering the development of localized sustainable design language.
Materials and Methods: Through literature review, the study systematizes the ecological metaphors of traditional colors (e.g., "green" corresponding to the wood element and life cycles) and integrates them with contemporary eco-friendly packaging case studies (tea, cosmetics, etc.). Visual analysis is employed to deconstruct the application logic of color symbolism. Three categories of traditional colors (natural, mineral, and plant-based hues) are selected to evaluate their effectiveness on sustainable materials like recycled paper and bamboo fiber, assessing the synergy between cultural recognition and environmental perception.
Results: The study reveals that: 1. Low-saturation natural colors (e.g., ceramic blue and autumn leaf) reduce visual fatigue and enhance packaging's "biophilic" quality. 2. Mineral tones (stone green and ochre) paired with linen textures reinforce a "rustic and renewable" image. 2. The "white space" technique in traditional color systems minimizes ink usage, aligning with minimalist design principles. 3. Case studies demonstrate that such designs increase consumers' environmental awareness by 40% (survey data) while strengthening cultural belonging.
Conclusion: Traditional color aesthetics provides a "form and spirit" approach to sustainable packaging, with its natural metaphors strongly aligned with sustainability goals. Future research could expand into quantitative studies on color-emotion relationships and dynamic packaging media. This study establishes a theoretical foundation for Eastern ecological design paradigms, demonstrating how cultural heritage and environmental innovation can mutually reinforce one another.
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