Design and Development Souvenir Snack Packaging Design for Generation Y: A Case Study of Koi Kei Bakery
DOI:
https://doi.org/10.60027/iarj.2026.e289172Keywords:
Koi Kei Bakery, Generation Y, Consumer Preference, Packaging DesignAbstract
Background and Aims: Koi Kei Bakery, a traditional souvenir brand in Macau, has faced a decline in sales due to outdated packaging that fails to resonate with Generation Y consumers. This study aims to (1) analyze the Koi Kei Bakery souvenir snack packaging, (2) study the satisfaction and demand of Generation Y regarding this packaging, and (3) develop and design a new style of souvenir snack packaging that meets the preferences of Gen Y consumers for Koi Kei Bakery.
Methodology: A mixed-methods approach was employed, integrating quantitative and qualitative techniques. The study analyzed existing packaging, surveyed 400 Generation Y consumers about their preferences, and conducted expert interviews to identify design weaknesses and propose improvements. Data analysis involved content analysis and descriptive statistics.
Results: Koi Kei Bakery’s packaging is less effective than competitors such as Yeng Kee and Choi Heong Yuen in integrating traditional and modern design elements and utilizing color for brand recognition. Generation Y consumers expressed satisfaction with packaging materials but indicated that color, shape, and font size had limited impact on their purchase decisions. Experts recommended adopting more vibrant, eco-friendly, and contemporary designs, including enhancements to color schemes, materials, and typography. A redesigned packaging solution was developed accordingly.
Conclusion: The findings underscore the necessity for Koi Kei Bakery to update its souvenir snack packaging to better engage Generation Y consumers. Current packaging lacks cohesive modern-traditional integration and a clear brand identity. Consumer and expert feedback reveal opportunities to improve color, shape, materials, font size, and information clarity. The redesigned packaging offers a modern, sustainable, and visually appealing approach, strengthening brand identity and market appeal among Generation Y.
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