Study and Analysis of Original Content Characteristics in Thai Movies on Netflix

Abstract

Background and Aims: Netflix is a streaming platform that plays a significant role in distributing films and series worldwide. This research aimed to: (1) study the narrative formula in Thai films that are Netflix Original Content, (2) analyze the characteristics and components of Thai films that are Netflix Original Content, and (3) understand the concept behind creating Thai films that are Netflix Original Content.

Methodology: A qualitative research approach, analyzing eight Thai Netflix Original films and conducting in-depth interviews with six experts in the film industry, including creators, directors, and critics. The findings are presented descriptively.

Results: 1) The narratives of Thai Netflix Original films blend traditional storytelling conventions with new elements. The plots are complex, reflecting Thai social identity through symbols and mysteries. 2) The cinematic elements emphasize attention to detail across all dimensions, including diverse plotlines, themes reflecting ethics and depth, psychologically complex characters, and settings that enhance the story's dimensions. And 3) The production of these films integrates Thai culture with universal themes to attract diverse audiences and elevate production standards through collaboration with Netflix, addressing the preferences of modern viewers.

Conclusion: Thai films in the Netflix Original Content category stand out with their diverse storylines, profound characters, and themes that creatively address social issues. The contemporary presentation of Thai culture enhances global competitiveness and opens new opportunities for the Thai film industry.