Guidelines for Developing the Potential of Tourist Attractions, Ban Pao Subdistrict, Nong Sung District, Mukdahan Province

Abstract

Background and Aims: Ban Pao Sub-district, located in Nong Sung District, Mukdahan Province, is predominantly inhabited by the Phu Thai ethnic group. While the sub-district boasts a rich cultural heritage and several tourist attractions, the concentration of these attractions in specific areas has limited the overall tourism diversity. Consequently, the number of tourists visiting the area has been declining. To address this issue, this research aims to: 1) explore the socio-cultural context of Ban Pao Sub-district, 2) assess the tourism potential of the sub-district's attractions, and 3) propose strategies to enhance its tourism capabilities.

Methodology: The researcher collected data using a variety of methods, including secondary data analysis, field surveys of the community and its tourist attractions, in-depth interviews with community leaders and residents, and questionnaires. Data was analyzed and organized systematically using a rating scale to assess the tourism potential of the attractions.The sample group for this research consisted of community leaders, representatives of Ban Pao sub-district residents (who were knowledgeable about the community and involved in village development), and tourism experts. Data collection tools included a community survey form (interview) divided into two parts: Part 1, general information about the interviewee, and Part 2, open-ended questions about various topics; non-participant observation; and a tourism potential assessment form. The research employed qualitative analysis of interview data, which primarily consisted of descriptive text obtained from observations, interviews, group discussions, and field notes. Data triangulation and data collection were used to verify the findings. Content analysis, including categorization, grouping, and inductive analysis, was used to analyze the data and present the results in narrative form.

Results: 1) Ban Pao Sub-district, located in Nong Sung District, Mukdahan Province, is a village surrounded by mountains. Its unique characteristics include Phu Thai culture, language, traditional attire, local cuisine, and the Bai Sri Su Kwan ceremony. This makes it a cultural tourism destination. Additionally, there are natural attractions such as Kaew Pha Cave, Huai Tad Waterfall, Phu Chokko, Pha Ban Kham Phi, and Wat Tham Som. 2) The assessment of tourism potential in Ban Pao Sub-district revealed a score of 59.20, indicating a moderate level. While it has the potential to develop into a tourism village, it requires a proper development plan and active community participation. 3) The development of tourism potential in Ban Pao Sub-district should focus on five key components: 1) attractions, 2) facilities, 3) accessibility, 4) value, and 5) tourism management.

Conclusion: Developing the tourism potential by encompassing all five aspects, including attractions, facilities, accessibility, value, and tourism management, will lead to a more complete tourism model. This will enable tourists to make decisions based on their own preferences and interests.