Guidelines for Developing Quality Tourism in Kanchanaburi Province

Abstract

Background and Aims: Developing quality Tourism is critical for improving visitor experiences while also ensuring sustainability, protecting cultural and environmental resources, and increasing long-term economic benefits for local communities. It promotes responsible tourism practices that strike a balance between growth and destination well-being. This research aims to study and develop quality tourism strategies for Kanchanaburi Province, focusing on factors that influence sustainable tourism. It also examines the roles of local communities, government agencies, and local entrepreneurs in fostering quality tourism. Quality tourism emphasizes efficient resource management, balancing development and conservation to create memorable experiences for visitors.

Methodology:  The study adopts a qualitative approach, utilizing interviews and focus groups with stakeholders, including tourists, entrepreneurs, community leaders, and government officials, to gain insights into genuine perspectives and needs.

Results: (1) The findings highlight Kanchanaburi's substantial tourism potential, featuring prominent attractions such as the Bridge over the River Kwai, Sai Yok National Park, and Erawan Waterfall, which attract both domestic and international tourists. However, challenges persist in natural resource management, site maintenance, and unequal distribution of tourists, leading to overcrowding in certain areas and negatively impacting the visitor experience. Data analysis reveals that developing quality tourism in Kanchanaburi should prioritize sustainable management of natural and cultural resources. Community involvement is crucial to achieving sustainability; local communities should actively participate in managing and caring for tourism resources to ensure economic benefits return to the area. (2) The study suggests that improving infrastructure, such as eco-friendly transportation systems and accessible amenities, will enhance convenience and visitor satisfaction. Additionally, technology integration in tourism management, such as booking applications and digital platforms providing tourism information, can alleviate overcrowding at popular sites and encourage tourist dispersal to lesser-known attractions. Technology further boosts management efficiency and enriches the visitor experience. (3) Based on these findings, the research proposes a framework for developing quality tourism in Kanchanaburi, including promoting community engagement in all processes, building sustainable infrastructure, employing technology to improve tourism management, and preserving local natural and cultural resources. These strategies aim to create a sustainable tourism model that benefits both visitors and local communities in the long term.

Conclusion: The findings emphasize the importance of sustainable tourism development in Kanchanaburi, with a focus on natural and cultural resource management, community involvement, and infrastructure improvements. Incorporating technology and engaging local communities are critical strategies for improving visitor experiences, reducing crowding, and ensuring long-term economic and environmental benefits.