Development of Augmented Reality Media to Promote Learning about Organic Farming

Abstract

Background and Aims: The development of augmented reality (AR) media for organic farming education is critical because it provides interactive, immersive learning experiences that help students visualize complex concepts and techniques more effectively. This novel approach increases understanding and engagement, making organic farming more accessible and appealing. Thus, the purpose of this study was to: 1) create augmented reality (AR) media to promote learning about organic farming; 2) investigate the perception of AR media in promoting organic farming learning; and 3) assess satisfaction with AR media in promoting organic farming learning.

Methodology: The sample groups for this study were: 1) 10 key informants from the case study area, and 2) 100 farmers who visited the Yang Pho Khaen Community Enterprise Group in Hua Khwang Subdistrict, Kosum Phisai District, Maha Sarakham Province. The farmers were chosen through a purposive sampling method. The research tools included: 1) a semi-structured interview guide for key informants in the case study area; 2) augmented reality media to promote learning about organic farming; 3) a media quality assessment form evaluated by experts; and 4) perception and satisfaction assessments. The data were analyzed with mean and standard deviation statistics.

Results: The research findings are as follows: (1) Organic farming entails 1) organic planting and animal husbandry, 2) organic soil and water management, 3) organic pest control, and 4) the management of organic waste and reusable materials. (2) The development and evaluation of the quality of augmented reality media to promote learning about organic farming were conducted according to the design principles of the ADDIE Model, which consists of five major steps: 1) Analysis, 2) Design, 3) Development, 4) Application, and 5) Evaluation. (3) The media evaluation by experts revealed that the quality of the media was at the highest level, especially in terms of content, design, interaction, and presentation techniques, with a mean value of 4.84 and a standard deviation of 0.32, indicating the highest quality. (4) Farmers are the most aware of augmented reality media in organic farming, with a mean score of 4.71 and a standard deviation of 0.12. The results of each item examination revealed that all items demonstrated the highest level of awareness. Furthermore, the sample group reported the highest level of satisfaction with augmented reality media for organic farming, with a mean of 4.81 and a standard deviation of 0.05, indicating the highest level of satisfaction across all items. This augmented reality media produced positive results in terms of quality, awareness, and satisfaction from the sample group, confirming the media's effectiveness in effectively promoting learning about organic farming while also meeting the needs of the users.