The Development of Processing and Enhancement of GI Product Standards of Yam Bean in Communities of Maha Sarakham Province for E-Marketplace Platforms

Abstract

Background and Aim: Developing and Improving GI Product Standards of Yam Bean from the Community in Maha Sarakham Province for E-Marketplace Platforms It aims to improve the product's value and reliability. Raising standards will result in products of higher quality and uniqueness, allowing them to compete in a highly competitive market. Bringing products to the online marketplace platform also allows the community to reach a larger audience both domestically and internationally, which benefits the local economy.

Materials and Methods: The sample: includes people living in the Mueang District area of Maha Sarakham Province, several 195 people, and was obtained using the formula of Yamane (1973). Questionnaires are one type of research tool. Data collection involves gathering data from Primary data collection entails collecting information from a research sample group using questionnaires. Data analysis comprises data analysis: This entails quantitative data analysis, in which data collected from questionnaires is analyzed using statistical research. Statistics utilized in the research: Include a ready-made descriptive statistics program with percentage mean and standard deviation.

Results: (1) To investigate and assess the social capital potential of the GI yam bean farmers' group in the community of Ban Wang Chot Huai Toei Sub-district Kud Rang District Maha Sarakham Province. The researchers discovered that 1.1 Cultivation Area: The farmers in this community primarily cultivate yam beans in the Ban Wang Chot area, utilizing their land efficiently with sustainable agricultural practices.

1.2 Group Formation: Farmers have formed groups to support and develop yam bean cultivation in the area, facilitating knowledge exchange and collaborative purchasing of agricultural inputs and equipment. 1.3 Advantages of Group Membership: Being a member of a group increases access to important resources such as agricultural promotion projects, research participation, and access to new markets. 1.4 Community Relations: These farmer groups play an important role in fostering good relationships within the community by sharing their experiences and agricultural knowledge with neighboring communities. 1.5 Skill and Knowledge Development: Group membership promotes the development of agricultural skills and knowledge, resulting in increased farming efficiency and personal development. (2) Developing and improving GI product standards for yam beans in Maha Sarakham Province communities for e-marketplace platforms. Overall, it is of a high standard. (3) To assess the impact of developing GI yam bean product standardization on farmers in the community of Ban Wang Chot Huai Toei Sub-district Kud Rang District Maha Sarakham Province. Overall, it performs at the highest level. 

Conclusion: The findings highlight the high social capital of GI yam bean farmers in Ban Wang Chot, where efficient land use, group collaboration, and community relations improve agricultural practices. The creation and improvement of GI product standards for yam beans has greatly benefited the community, resulting in high performance in e-marketplace integration and overall farmer success.