A Strategic Training Model for Building Cultural Literacy of Broadcasting

Yang  Jiahang; Prapai  Sridama; Piyanan  Issarawit; Kanakorn  Sawangcharoen

doi:10.60027/iarj.2024.278236

Authors

Yang Jiahang Bansomdejchaopraya Rajabhat University, Thailand https://orcid.org/0009-0003-6970-8760
Prapai Sridama Bansomdejchaopraya Rajabhat University, Thailand https://orcid.org/0000-0002-1453-9221
Piyanan Issarawit Bansomdejchaopraya Rajabhat University, Thailand https://orcid.org/0009-0001-2905-4673
Kanakorn Sawangcharoen Bansomdejchaopraya Rajabhat University, Thailand https://orcid.org/0009-0009-5364-4575

DOI:

https://doi.org/10.60027/iarj.2024.278236

Keywords:

Cultural Literacy, Media Literacy, Broadcasting Education, Professional Development, Cross-cultural Communication, Training Model

Abstract

Background and Aims: Cultural literacy in broadcasting is essential for representing varied audiences, promoting inclusivity, and avoiding prejudices. Develop a cultural literacy training strategy to equip broadcasters to engage with different cultures, improving audience communication and trust. The research objectives of the Strategic Training Model for Building Cultural Literacy in Broadcasting are as follows: 1) To investigate the knowledge and practical needs of broadcasting hosts to improve cultural literacy. 2) To develop and implement a strategic training model for building cultural literacy and broadcasting talent.

Methodology: Questionnaires, structured interviews, and assessment forms were used. We examined data using percentages, averages, the pre-test, and post-tests.

Results: The research indicates the low cultural literacy of broadcasting talents in Guangxi universities. It also shows that most universities, including Guangxi University for Nationalities, College of Arts, and University of Foreign Languages, are still behind in their plans to improve it. it is urgent and necessary for both students and teachers to enhance the cultural quality of broadcasting talents. The results suggest that this methodology improves broadcasting talent culture and professional education. A systematic endeavor to increase strategic training for broadcasting students' cultural literacy demands instructors' persistence and inventiveness. Through differentiated guidance, diversified practice, school-enterprise cooperation, and systematic implementation, we can comprehensively and deeply improve broadcasting students' cultural literacy, developing more excellent broadcasting and hosting talents for society.

Conclusion: The study emphasizes how crucial it is to improve cultural literacy among Guangxi universities' broadcasting talent, as they are currently falling behind in this regard. The development of more skilled broadcasting professionals can be achieved through the implementation of strategic training, differentiated guidance, diversified practice, school-enterprise cooperation, and systematic efforts to improve cultural literacy and professional education.

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