The Model of Collaboration Network through Participation Action Research to Develop the Working Process of Cultural Tourism Network in Lampang Province

Abstract

Background and Aims: The study had three objectives: 1) to develop the Lampang cultural tourist attractions database, 2) to create and determine the efficiency of the model of collaboration network through participation action research, and 3) to compare the process of cultural tourist attractions network before and after using that model.

Methodology: The sample consisted of 60 people interested in this project and played a role in extending development based on cultural capital, such as subdistrict headmen, village headmen, communities, teachers, and representatives from the subdistrict administration organization. The instruments included the model of the collaboration network, knowledge test, and the process of cultural tourist attractions network assessment form. The research is divided into 3 phases: Phase 1: Development of a database of cultural tourist attractions in Lampang Province; Phase 2: Creation and efficiency of the cooperation network model; Phase 3: Comparing the work processes of the cultural tourism network partners in Lampang Province before and after using the cooperation network model. The data was analyzed using percentage, average, and standard deviation.

Results: The study's results were as follows: 1) In the cultural tourist attractions database, there was the network structure, objectives, regulations, activity, guidelines for encouraging the network to perform their roles concretely, and the promoting video clips. 2)There were 4 components in the model of collaboration network through participation action research which were 2.1) Background: introduction, concept, and principle, 2.2)The model process: objective, content, learning management process, trainees’role, speakers’role, contributing factor, measurement and evaluation, 2.3) Result, and 2.4) Applying. The model is appropriate at a high level and the effectiveness in the small group is 84.02/83.81 which met the criteria. 3) The work process of the cultural tourist network after using the model was higher than before using it.

Conclusion: 1) In the cultural tourist attractions database, the network structure, objectives, regulations, activity, guidelines for encouraging the network to perform their roles concretely, and the promoting video clips. 2)There were 4 components in the model of collaboration network through participation action research 3) The work process of the cultural tourist network after using the model was higher than before using it.