Strategies for Creative Tourism Development in Ban Ngio Subdistrict, Sam Khok District, Pathum Thani Province

Abstract

Background and Aims: Ban Ngio Community, Sam Khok District, Pathum Thani Province It is an area with potential for creative tourism as this area has a historical story. It has its own unique culture, traditions, and wisdom. There is just a lack of promotion and development. Therefore, the research team and the community studied strategies for developing creative tourism with the objective of this research 1) to analyze the tourism potential of Ban Ngio Subdistrict, Sam Khok District, Pathum Thani Province 2) to create a strategy for developing creative tourism of Ban Ngio Subdistrict, Sam Khok District, Pathum Thani Province.

Methodology: It is qualitative research. Important information providers include: 1 village headman, 2 assistant village headmen, 1 representative of the local government organization committee, 7 people, and 4 entrepreneurs, totaling 15 people through the focus group process and workshop

Results: The strengths of the community include 1) the community has local scholars in the field of history, 2) local wisdom such as making crispy noodles, making Khao Chae Krayasart, Sabai Mon, and multi-purpose liquid, 3) the community has good traditions. For example, Songkran has a parade of swan tails and centipede flags. During Buddhist Lent, pray in the Raman style and pray in the middle of the house. 4) The community has important historical sites and tourist attractions, including 7 in one sub-district. 5) The community has love and unity. 6) Wisdom is preserved and included in the curriculum for teaching Sabai Mon. Weaknesses of the community include: 1) Lack of knowledge and understanding of community tourism management. 2) Number of community interpreters. There are few 3) Some cultures have disappeared, such as making centipede flag swan tails. Making Sam Khok jars 4) There is no establishment of a learning center within the community. 5) No group formation that has been certified by the government. 6) Some tourist attractions lack cleanliness. 7) There is no plan for tourism development. 8) The community has no budget from outside sources. 9) There are no accommodations for tourists. Opportunities include 1) convenient land transportation 2) local government agencies give importance to it 3) educational institutions give importance to promoting and developing Obstacles include: 1) lack of budget support from the government sector. 2) Lack of adequate tourism publicity from the government. 3) The government sector does not attach importance to the continuous identity of the community. 4) There is garbage along the river that was not created by people in the community. 5) There is no promotion or tourism activity. 6) There are no network partners. However, the strategy for development was; it is Proactive strategies, 4 strategies, Corrective strategies, 8 strategies, Preventive strategies, 1 strategy, Reactive strategies, and 1 strategy.

Conclusion: The results indicate that the town has a rich local legacy, as evidenced by its historical sites, customs, and scholars from the area, but it also faces difficulties like diminishing cultural traditions and a lack of expertise in tourism management. For sustainable development and the maintenance of its distinct identity, a complete strategy that combines preventative, corrective, proactive, and reactive tactics is essential.