ปัจจัยที่มีอิทธิพลต่อประสิทธิภาพของธุรกิจขนาดกลางและขนาดย่อมเพื่อนำเข้าส่งออกสินค้าอุปโภคบริโภคในประเทศไทย:

Monsinee Supina; Euamporn  Sirirat; Phichet  Netsawang

doi:10.60027/iarj.2024.275470

Authors

Monsinee Supina Students in the Doctor of Philosophy (Development Management) program, Graduate School: Suan Sunandha Rajabhat University, Thailand https://orcid.org/0009-0008-5960-1042
Euamporn Sirirat Doctor of Philosophy Program (Development Management), Graduate School: Suan Sunandha Rajabhat University, Thailand https://orcid.org/0009-0002-7785-8278
Phichet Netsawang Doctor of Philosophy Program (Development Management), Graduate School: Suan Sunandha Rajabhat University, Thailand https://orcid.org/0009-0000-5894-9583

DOI:

https://doi.org/10.60027/iarj.2024.275470

Keywords:

Efficiency; , SMEs; , Import-Export; , Consumer Goods

Abstract

Background and Aims: Import and export companies in Thailand that deal with trading exchanges and the sale of numerous consumer goods in Thailand. To get a competitive edge, import and export company organizations need to build their structures to handle these kinds of issues. Thus, this research aimed to 1) Study the efficiency level of SMEs small and medium-sized enterprises for import-export consumers in Thailand, developing customer relations, entrepreneur traits, administration tactics, and customer loyalty. 2) study causal factors of developing customer relations, entrepreneur traits, administration tactics, and customer loyalty, influencing the efficiency of SMEs small and medium-sized enterprises for the import-export consumer in Thailand. 3) An approach to enhancing the efficiency of SMEs small and medium-sized enterprises for import-export consumers in Thailand.

Methodology: The stratified, was used with 343 import-export administrators, the research tools were questionaries and the statics used for static analyzing were; percentage, average, standard variations, and structural equation modeling (SEM). The qualitative in-depth interviewing and purpose sampling with 16 key informants who experienced higher administration of import-export in Thailand.

Results: (1) The Efficiency level of SMEs small and medium-sized enterprises for the import-export consumer in Thailand, developing customer relations, entrepreneur traits, administration tactics, and customer loyalty, were at a high level. (2) factors of developing customer relations, entrepreneur traits, administration tactics, and customer loyalty, influencing the efficiency of SMEs small and medium-sized enterprises for import-export consumers in Thailand, and (3) There are 6 approaches to enhancing the efficiency of SMEs small and medium-sized enterprises for the import-export consumer in Thailand, which are: 1) develop an excellence service, 2) develop leaders and personnel in an organization, 3) develop both domestic and international marketing plans, 4) developing technology, 5) developing organization culture in participation, and 6) develop goods to international standard. These research findings can be applied by public and private sectors in integrating for SMEs business sustainable.

Conclusion: The results show that Thai SMEs are highly skilled in key domains including customer service, entrepreneurship, management strategies, and client retention. It also identifies important variables that affect SME productivity and offers targeted improvement plans, highlighting the possibility of public-private sector cooperation in promoting sustainable business practices among SMEs.

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