Proceeding Modification Managing into Culture Capital Souvenir Designing for Tourists Virtual Attraction

Abstract

Background and Aims: The cultural connotation and production process of Fenghuang Miao silver jewelry lack management and innovation. The cultural and artistic connotation and production process of Fenghuang Miao silver jewelry are explored, and its cultural capital is clarified, managed, and optimized through the design of virtual attractions. Thus, this paper aims (1) to investigate and inscribe cultural capital as silver making process. And to design on proceed with modification in cultural capital for Silver’s souvenir and virtual attraction for tourists.

Methodology: The methodology includes a Survey study on Ethnography Research in craftsmanship cultural capital or intellectual inscription by adapting The Convention for the Safeguarding of the Intangible Cultural Heritage that refers to UNESCO, Guideline to the Burra Charter: Cultural Significances and Development from International Council of Museum New Museology as well.

Results: (1) Interviews are conducted with craftsmen experts on their exquisite craftsmanship production process. And the step details are recorded through VDO. The knowledge managements include; (a) silver jewelry types and aesthetic characteristics, (b) production materials, (c) production equipment, and (d) the 10 steps of the production process. 2) The design of virtual attractions includes; (a) the sustainable theme of virtual attractions, mainly based on the keywords of UNESCO’s values, knowledge, skills, physical objects, handicrafts, and cultural places, (b) Devices and interactive methods for displaying images, (c) Silver jewelry works by expert craftsmen, (d) Visitor guidance floor plan design, (e) Virtual attraction LOGO, and (f) Virtual attraction website page.

Conclusion: These results will increase the popularity of Fenghuang Miao silver souvenirs, optimize the management of cultural capital, attract more tourists, and bring higher economic benefits.