Community Enterprises with Poverty Problems Solving in Ubon Ratchathani Province: A Case Study of Khao Mao Group Community Enterprises of Ban Kham Lai, Trakan Phuet Phon District, Ubon Ratchathani Province

Abstract

Background and Aims: Forming groups into community enterprises is a solution to solving the economic problems of people in the community. It is a sustainable solution that creates direct results in the community, such as developing careers, reducing production costs, developing product quality, creating added value for crops or natural resources available in the local area, creating cost-effective returns, responding to the needs of consumers in the community and outside the community. Thus, the objective of this research was to study the operating conditions of community enterprises with community poverty problems in Ubon Ratchathani Province which was the case study of Khao Mao Group Community Enterprises of Ban Kham Lai, Trakan Phuet Phon District, Ubon Ratchathani Province.

Methodology: This was qualitative research, the research tools were interview questions. The participants in this research were 20 members of Khao Mao Group Community Enterprises of Ban Kham Lai, Kam Charoen Sub-district, Trakan Phuet Phon District. The statistical used to analyze the data was content analysis.

Results: In terms of activities, the production and selling of Khao Mao by community enterprise members were ongoing. There were orders from regular customers who regularly ordered Khao Mao products. The sales value of Khao Mao products tended to increase every year which caused Khao Mao group community enterprises members of Ban Kham Lai to have extra money besides farming. Despite being affected by the flood situation in Ubon Ratchathani province in 2022, the Khao Mao production of Khao Mao Group Community Enterprises of Ban Kham Lai was still popular. Guidelines for the operation of community enterprises to solve poverty problems in Ubon Ratchathani Province A case study of the Khao Mao Ban Kham Lai community enterprise. Will adhere to the principle of member participation. The members had a sense of ownership of the community enterprise organization and adhered to the principle of member participation as a guideline for operations. Guidelines for developing community enterprises of Ban Kham Lai’s Khao Mao Group Community Enterprises included promoting skills in product production, adding value to products, packaging development, and digital marketing skills.

Conclusion: The community enterprise of Khum Khrai Lao's glutinous rice in Ubon Ratchathani province continues to operate efficiently in both production and distribution of glutinous rice. There is a consistent demand from regular customers, and the sales of glutinous rice show an increasing trend every year. Despite facing the impact of flooding in the province during certain periods, glutinous rice products remain popular in the market. In addressing the community's poverty issues, the community enterprise focuses on fostering member participation and a sense of ownership. The emphasis is on developing production skills, increasing the value of products, packaging development, and digital marketing skills to sustainably drive the local economy and yield effective results.