นวัตกรรมการตลาดดิจิทัลของธุรกิจออนไลน์

Pattaritha Son-sue

doi:10.60027/iarj.2023.270890

Authors

Pattaritha Son-sue Department of marketing innovation, Faculty of Business Administration, Krirk University, Thailand https://orcid.org/0009-0006-9015-1081

DOI:

https://doi.org/10.60027/iarj.2023.270890

Keywords:

Innovation; , Digital Marketing; , Online Business

Abstract

Background and Aims: Digital marketing is a powerful tool that must be used ethically. Businesses should not use digital marketing to deceive or exploit consumers. This article aims to study the digital marketing innovations of online businesses. Businesses should use digital marketing to provide customers with useful information and products.

Methodology: This study studied related documents and research. Conduct content analysis and present it descriptively.

Results: Digital marketing has many innovations that businesses can use, such as content marketing and storytelling, social media marketing, search engine optimization (SEO), and search engine marketing (SEM). Businesses can use digital marketing to reach and engage with their target customers, improve their marketing strategy, and achieve their goals. However, it is important to be aware of the ethical limitations of digital marketing and to operate ethically.

Conclusion: In essence, digital marketing offers businesses a powerful array of tools to connect with their audience and achieve strategic goals, but success hinges on a vigilant commitment to ethical practices, ensuring sustained trust and credibility in the dynamic digital landscape.

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