Management Factors that Affect the Competitiveness of Entrepreneurs in the Thai Garment Industry

Abstract

The textile and garment industry in Thailand has to face rising production costs. As a result, manufacturers began to move their production bases to neighboring countries in the ASEAN region until affecting these countries became a major competitor in Thailand The neighboring countries that have clearly started to play a more important role are Vietnam and Indonesia. The researcher is therefore interested in the study of Management factors affecting the competitiveness of entrepreneurs in the Thai garment industry. The objectives of this study were 1) to study the competitiveness of entrepreneurs in the Thai garment industry 2) to compare the competitiveness of entrepreneurs in the Thai garment industry classified by business attributes 3) to study the factors management that affects the competitiveness of entrepreneurs in the Thai garment industry. This study was a quantitative study. The sample group used in the study was representatives of entrepreneurs in the garment business of 327 people using a questionnaire with the index of consistency (IOC) equal to 0.93 and the alpha coefficient for each item between 0.79-0.98 and the overall questionnaire was equal 0.87. Statistics used for data analysis were mean, standard deviation, t-test, one-way analysis of variance (ANOVA), and multiple regression analysis (MRA).    The study found that 1) The competitiveness of entrepreneurs in the Thai garment industry as a whole was at a high level, less as follows The cost advantage, followed by differentiation, and market focus, respectively. 2) Entrepreneurs with registered capital net income per year and the duration of business operation is different, there is a difference in competitiveness. 3) Management factors together explained the overall competitiveness of Thai garment industry entrepreneurs at 58.10 percent with a statistical significance at the .01 level. Planning, Production, Innovation, Marketing have a positive influence on the competitiveness of entrepreneurs in the overall Thai garment industry statistically significant at the 0.01 level.