A Study of the Attitude for e-Commerce Website of Tourist Industries Behavior in Sam Pran, Nakhon Pathom

Abstract

E-Commerce is an important mechanism for the development of the country's competitiveness. The tourism business is a government-sponsored business and is a highly competitive business, entrepreneurs in the tourism business can apply the Internet by creating their own business website as an additional channel for tourists, or those who want to contact the business can communicate with each other through the website, or interested in information, they can search for the details they need without restrictions on time and place. Thus, the purposes of this research were to 1) study the levels of attitude and demand for e-commerce websites of tourist industries behavior in Sam Phran, Nakhon Pathom, and 2) to study the relationship between attitude and demand for e-commerce websites of tourist industries' behavior in Sam Phran, Nakhon Pathom. The samples were 385 people. Data were collected by questionnaire. The statistical tests used for analysis were Mean, Standard Deviation, and Pearson’s product-moment correlation coefficient. The results are the followings. 1) The samples had high levels of both attitude and demand for e-commerce websites of tourist industries behavior in Sampran, Nakhon Pathom. 2) Attitude was significantly related to the demand for e-commerce websites of tourist industries behavior at a statistical level of 0.05.