Vol. 18 No. 1 (2022): January-April

JMSS cover-vol18no1

Published: 2022-04-15

Full Issue

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Invitation

Gastronomy Tourism in Ayutthaya World Heritage from Tourist’s Perspective

Pannee Suanpang, Jiranuch Sopa, Apiradee Arnmanee, Jatupon Dongjit

1-8
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Original Articles

Strategies for Sexual-Language Translation in British Television Series: Sex Education

Suttipong Permpoon, Adithep Kaewkwan

9-22
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Motivation-Based Segmentation and Online Behaviors of Tourists Participating in Community-Based Tourism: A Case Study of Thailand

Jutamas Phengkona, Paithoon Monpanthong

23-36
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Development of Home Economics Entrepreneur Indicators for Undergraduate Students

Parichat Pitisutti, Thanthip Kaewjaroen

37-44
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A Study of Ideal and Perceived Images of Thailand Based on Inbound Tourists Perception

Nuchruedee Rooymai

45-50
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The Relationship between Innovation and Entrepreneurship Education Model with the Spirits of Shanxi Merchants: A Study at Higher Vocational Colleges in Shanxi Province, China

Jing Sun, Yuehong Li, Jing Zhang, Yaxin Zhang

51-59
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The Study of Homestay Management: Key Factors Affecting Homestay Service Expectations in Phra Nakhon Si Ayutthaya Province

Jirat Chuanchom, Yutthapong Leelakitpaisarn, Pornpen Traiphong, Sarid Sriyothin, Pimmada Wichasin, Nongluck Popichit, Tananyaphat Srinathiyawasin, Chayapon Chomchaiya

60-67
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Factors Affecting Decision to Purchase Indo-Pacific Mackerels, Samut Sakhon Province: Consumer Case Study

Suchada Apiratana, Methee Kaewnern

68-79

Review Articles

Educational Inst itutions’ Disclosure of Financial Report in the Form of Sustainability Report

Nopporn Peatrat, Sirikorn Rochanasak, Niroumon Suwannasri, Wanrapa konginta

80-85
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Book Review

The Art of Statistics Learning from Data

Nattapan Tantikul, Wanvitu Soranarak

80-82
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