Business Adaptation to Success in the Age of Digital Disruption

Abstract

In the present era, where digital technology is rapidly evolving, businesses face the challenge of entering the age of "digital disruption," which drastically changes markets and business models. Organizations that fail to adapt risk losing their competitive edge and may eventually fail. This article focuses on studying how businesses can effectively cope with digital transformation, particularly in terms of developing strategies to adapt to new technologies, integrating technology into operations, changing organizational culture, and creating innovations to meet customer needs in the digital age. The study includes case studies from business organizations that have effectively handled disruption and emphasizes the importance of having a clear vision for using digital technologies to enhance competitiveness and improve internal processes. This article helps readers understand the ways organizations must adapt to survive and grow in the era of digital disruption.