ปัจจัยที่มีอิทธิพลต่อการบริหารจัดการชุมชนการท่องเที่ยว เพื่อความยั่งยืนในจังหวัดขอนแก่น
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พ.ย. 11, 2022
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ปัจจัยที่มีอิทธิพล การบริการจัดการ ชุมชนการท่องเที่ยว ความยั่งยืน
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บทคัดย่อ
การวิจัยครั้งนี้มีวัตถุประสงค์เพื่อวิเคราะห์องค์ประกอบเชิงยืนยันปัจจัยการบริหารจัดการชุมชนการท่องเที่ยว เพื่อความยั่งยืนในจังหวัดขอนแก่น และเพื่อตรวจสอบความสอดคล้องระหว่างโมเดลโครงสร้างองค์ประกอบปัจจัยการบริหารจัดการชุมชนการท่องเที่ยวเพื่อความยั่งยืนในจังหวัดขอนแก่นกับข้อมูลเชิงประจักษ์ กลุ่มตัวอย่างในการวิจัยครั้งนี้คือ ผู้ประกอบการและสมาชิกกลุ่มชุมชนการท่องเที่ยวโอทอปนวัตวิถีในจังหวัดขอนแก่น 114 หมู่บ้าน จำนวน 400 คน เครื่องมือที่ใช้ในการวิจัยคือแบบสอบถามและใช้สถิติวิเคราะห์องค์ประกอบเชิงยืนยัน หมุนแกนแบบ Oblique Rotation โดยวิธี Varimax และประเมินค่าด้วยวิธีความเป็นไปได้สูงสุด โดยผลการวิจัยมีค่า KMO เท่ากับ 0.95 และค่า Bartlett’s test of Sphericity มีค่านัยสำคัญทางสถิติที่ 0.00 แสดงว่าข้อมูลมีความสัมพันธ์กัน สามารถนำข้อมูลไปวิเคราะห์องค์ประกอบได้ ผลการวิเคราะห์องค์ประกอบได้ 5 องค์ประกอบ คือ 1) ภาวะผู้นำและการใช้เทคโนโลยี 2) การมีส่วนร่วมและการสร้างความสัมพันธ์ 3) การบริการลูกค้าและการประหยัดต้นทุน 4) การวางแผนการดำเนินงาน และ 5) การตลาด ผลการตรวจสอบความสอดคล้องระหว่างโมเดลโครงสร้างองค์ประกอบปัจจัยการบริหารจัดการชุมชนการท่องเที่ยวเพื่อความยั่งยืนในจังหวัดขอนแก่นมีความสอดคล้องกับข้อมูลเชิงประจักษ์ โดยพิจารณาจากค่า = 931.60, dƒ=529, ( /dƒ)=1.76, CFI=0.96, TLI=0.95, RMSEA=0.04, SRMR= 0.03
Article Details
ประเภทบทความ
บทความวิจัย (Research article)
อนุญาตภายใต้เงื่อนไข Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
เอกสารอ้างอิง
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Aungkavipart, A., Disatapundhu, S., Poonpakdee, N., Tunprasert, W., and Tangtrongsit, S. (2018). Graphic design for tourism application for Bangkok Noi community. College of Social Communication Innovation, SWU, 6(2), 236-246.
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Bhakdechakriwut, Y., and Choibamroong, T. (2019). Community potential to promote tourism marketing of tourist attractions by the community in the special governed city-pattaya and the related areas. College of Social Communication Innovation, 7(2), 254-264.
Blake, R. R., and Mouion, J. S. (1982). The new managerial grid. Houston: Gulf Publishing.
Boromsamlee, K., and Sunson, R. (2017). The marketing strategy model for sustainable floating market tourism. Veridian E Journal, Silpakorn University, 10(2), 1-22.
Buasook, C., Chitwicharm, C., Suwan, M., and Foosang, S. (2016). Improvement of community leadership in development and dissemination of knowledge concerning the water resource management: A case study of Mueang Ngai Sub-District, Chiang Dao District Chaiang Mai province, Lampang. Rajabhat University Journal, 5(2), 33-44.
Chairatana, P., Phrompraka, P., Chongsithiphol, S., and Manirochana, N. (2020). Development of the Use of Information and Communication Technology (ICT) as toolfor learning skill enhancement and promotion of tourist attractions in Bangkoknoi District. SSRU Graduate Studies Journal, 13(1), 1-17.
Chunhabunyathip, P. (2017). Community Tourism and Environmental Conservation Participation in Nong Chaiwan Wetland Dondeng Village, Srisongkhram District, Nakhon Phanom Province. Journal of International and Thai Tourism, 13(2), 47-62.
Cohen, J. M., and Uphoff, N. T. (1980). Participation place in rural development: Seeking clarity through specificity, world development. New York: Cornell University.
Dechakhumphu, K., and Homdee, T. (2017). Participatory mechanism of community in public area management of Had Hae, the Mekong river central Island. Area Based Development Research Journal, 9(5), 347-360.
Delbecq, A. L., and Andrew, H.V. (1971). A group process model for problem identification and program planning. Applied Behavioral Sciences, 7(10), 466-492.
Duanguppama, S., Adersson, P., and Phuworakij, P. (2018). The tourism pattern and managerial guideline: A case study of Kalasin province. Journal of Humanities and Social Sciences Nakhon Phanom University, 9(3), 10-18.
Hair Jr., J. F. et al. (1998). Multivariate Data Analysis with Readings. Englewood Cliffs, NJ: Prentice-Hall.
Imiwat, P., Wongpratum, N., Somkuan, K., and Inthep, A. (2019). The innovation for management of historical and cultural tourism of community under civil state approach in Wiang Chai District, Chiang Rai province. College of Social Communication Innovation, SWU. 7(2), 145-156.
Imlek, K., setanawat, S., and Udomphol, W. (2014). The synthesis of capacity building and strengthening tourism in the eastern region. Chonburi: Faculty of Management and Tourism, Burapha University.
Inthamon, C and Lersphoottharak, S. (2019). The management model of homestay innovation business in the community for tourists, Silpakorn University Journal, 39(6), 85-103.
Jinavamso, E., Kittisobhano, K., and Thitabho, P. (2018). A mechanism of tourism management in community by religions dimension at Ayutthaya, Journal of MCU Social Science Review, 7(2-2), 531-546.
Khongthong, P., and Namwong, S. (2016). Factors affecting the success of cultural tourism destination development of Nakhon Si Thammarat Privince. Journal of International and Thai Tourism, 12(2), 1-32.
Kotler, P. (1994). Marketing essential. New Jersey: Prentice-Hall.
Kotler, P. (2002). Marketing management millennium edition. USA: Pearson Education Company.
Laomuang, E., Nitjvarunkul, K., and Churngchow, C. (2011). Adoption of information and communications technology for community development of the community development workers in the lower sourthern province. Journal of Humanities and Social Science, 7(2), 101-110.
Meksuwan, A (2015). Role of leadership and member participation in driving toward the strength of sewing community enterprises, Ban Mae Hawl, Hangchat District, Lampang province, The Golden Teak: Humanity and Social Science Journal (GTHJ) Kamphaeng Phet Rajabhat University, 21(3), 20-31.
Mettathamrong, J., Phromket, C., and Vichasilp, K. (2019). Analysis of a confirmatory factor model of community enterprise management in Sakon Nakhon Province to Thailand 4.0, Journal of Community Development and Life Quality, 7(3), 249- 260.
Milton, C. R. (1981). Human Behavior in Organization. New Jersey: Prentice - Hall.
Ministry of Tourism and Sports. (2020) Thailand tourism vision report 2036. Retrieved March 8, 2021, from https://secretary.mots.go.th › article › article_20170509151433.
Mintzberg, H. (1994). The rise and fall of strategic planning. New York: The Free Press.
Mueangson, K., and Kovathanakul, D. (2014). Local textile products marketing development for the community malls distribution on the East-West economic corrido. Journal of Thai Hospitality & Tourism, 9(2), 31-44.
National Tourism Policy Board. (2017). National tourism development Vol. 2(2017-2021). Retrieved March 8, 2021, from https://www.wise.co.th › Draft_Tourism_ Strategy_2560_2564.
Patcharachotsuthi, P. (2018). Entrepreneurial Business Characteristics Affecting Modern Service Strategies and Competitive Advantages in Tourism Business. Veridian E-Journal,Silpakorn University, 11(3), 849-865.
Philip B. C. (1979). The art of making quality certain. New York: McGraw-Hill.
Promchai, C. (2011). A feasibility study of the business plan for the establishment of a community learning center of Fareastern University. The Fareastern University Journal, 4, 98-107.
Rungpipattanaphong, S. (2015). Components of sustainability for creative tourism: The case study of Amphawa community Samutsongkarm province. Journal of Liberal Arts, Ubon Ratchathani University, 11(2), 115-140.
Saengkae, N., and Sucher, W. (2019). Factors of crating waterfront community tourism experience: A case study of Chantaboon waterfront community, Chanthaburi province. Dusit Thani College Journal, 13(3), 309-324.
Saleewong, D., and lam-khong, N. (2017). An apply of information technology with the management of product community for sustainable economic. Veridian E Journal, Silpakorn University, 10(3), 2355-2371.
Serirat, S. (1999). Organization and management of the standard edition. Bangkok: Teerafilm and Cytex Publishing House.
Sroksri, N. (2019). The cultural identity of Tapon Community, Khlung district, Chanthaburi province: management of sustainable tourism model. Phuket Rajabhat University Academic Journal, 15(2), 197-213.
Suphatranon, S., Phornlaphatrachakorn, K., and Pratoom, K. (2019). Affecting factors on value chain costing capability: An empirical evidence of electronic and electrical appliance business in Thailand. The Golden Teak: Humanity and Social Science Journal (GTHJ.), 25(3), 114-130.
Thongdee, N., and Boonsak, K. (2017). The community tourism marketing management based on cultural heritage site of Khong-Chi-Mun river Basin for linked Thai-Laos-Vietnam tourism. Area Based Development Research Journal, 9(2), 122-137.
Yindeechan, N., Kaewtatanavatana, P., and Boriwongtakun, S. (2021). Community potential development for sustainable tourism management a case study of tourism network by Chanthaburi community. Journal of Humanities and Social Sciences Nakhon Phanom University, 11(1), 248-260.
Aungkavipart, A., Disatapundhu, S., Poonpakdee, N., Tunprasert, W., and Tangtrongsit, S. (2018). Graphic design for tourism application for Bangkok Noi community. College of Social Communication Innovation, SWU, 6(2), 236-246.
Beyer, J. E., and Marshall, J. (1981). The interpersonal dimension of collegiality. Nursing outlook, 29(11), 662-665.
Bhakdechakriwut, Y., and Choibamroong, T. (2019). Community potential to promote tourism marketing of tourist attractions by the community in the special governed city-pattaya and the related areas. College of Social Communication Innovation, 7(2), 254-264.
Blake, R. R., and Mouion, J. S. (1982). The new managerial grid. Houston: Gulf Publishing.
Boromsamlee, K., and Sunson, R. (2017). The marketing strategy model for sustainable floating market tourism. Veridian E Journal, Silpakorn University, 10(2), 1-22.
Buasook, C., Chitwicharm, C., Suwan, M., and Foosang, S. (2016). Improvement of community leadership in development and dissemination of knowledge concerning the water resource management: A case study of Mueang Ngai Sub-District, Chiang Dao District Chaiang Mai province, Lampang. Rajabhat University Journal, 5(2), 33-44.
Chairatana, P., Phrompraka, P., Chongsithiphol, S., and Manirochana, N. (2020). Development of the Use of Information and Communication Technology (ICT) as toolfor learning skill enhancement and promotion of tourist attractions in Bangkoknoi District. SSRU Graduate Studies Journal, 13(1), 1-17.
Chunhabunyathip, P. (2017). Community Tourism and Environmental Conservation Participation in Nong Chaiwan Wetland Dondeng Village, Srisongkhram District, Nakhon Phanom Province. Journal of International and Thai Tourism, 13(2), 47-62.
Cohen, J. M., and Uphoff, N. T. (1980). Participation place in rural development: Seeking clarity through specificity, world development. New York: Cornell University.
Dechakhumphu, K., and Homdee, T. (2017). Participatory mechanism of community in public area management of Had Hae, the Mekong river central Island. Area Based Development Research Journal, 9(5), 347-360.
Delbecq, A. L., and Andrew, H.V. (1971). A group process model for problem identification and program planning. Applied Behavioral Sciences, 7(10), 466-492.
Duanguppama, S., Adersson, P., and Phuworakij, P. (2018). The tourism pattern and managerial guideline: A case study of Kalasin province. Journal of Humanities and Social Sciences Nakhon Phanom University, 9(3), 10-18.
Hair Jr., J. F. et al. (1998). Multivariate Data Analysis with Readings. Englewood Cliffs, NJ: Prentice-Hall.
Imiwat, P., Wongpratum, N., Somkuan, K., and Inthep, A. (2019). The innovation for management of historical and cultural tourism of community under civil state approach in Wiang Chai District, Chiang Rai province. College of Social Communication Innovation, SWU. 7(2), 145-156.
Imlek, K., setanawat, S., and Udomphol, W. (2014). The synthesis of capacity building and strengthening tourism in the eastern region. Chonburi: Faculty of Management and Tourism, Burapha University.
Inthamon, C and Lersphoottharak, S. (2019). The management model of homestay innovation business in the community for tourists, Silpakorn University Journal, 39(6), 85-103.
Jinavamso, E., Kittisobhano, K., and Thitabho, P. (2018). A mechanism of tourism management in community by religions dimension at Ayutthaya, Journal of MCU Social Science Review, 7(2-2), 531-546.
Khongthong, P., and Namwong, S. (2016). Factors affecting the success of cultural tourism destination development of Nakhon Si Thammarat Privince. Journal of International and Thai Tourism, 12(2), 1-32.
Kotler, P. (1994). Marketing essential. New Jersey: Prentice-Hall.
Kotler, P. (2002). Marketing management millennium edition. USA: Pearson Education Company.
Laomuang, E., Nitjvarunkul, K., and Churngchow, C. (2011). Adoption of information and communications technology for community development of the community development workers in the lower sourthern province. Journal of Humanities and Social Science, 7(2), 101-110.
Meksuwan, A (2015). Role of leadership and member participation in driving toward the strength of sewing community enterprises, Ban Mae Hawl, Hangchat District, Lampang province, The Golden Teak: Humanity and Social Science Journal (GTHJ) Kamphaeng Phet Rajabhat University, 21(3), 20-31.
Mettathamrong, J., Phromket, C., and Vichasilp, K. (2019). Analysis of a confirmatory factor model of community enterprise management in Sakon Nakhon Province to Thailand 4.0, Journal of Community Development and Life Quality, 7(3), 249- 260.
Milton, C. R. (1981). Human Behavior in Organization. New Jersey: Prentice - Hall.
Ministry of Tourism and Sports. (2020) Thailand tourism vision report 2036. Retrieved March 8, 2021, from https://secretary.mots.go.th › article › article_20170509151433.
Mintzberg, H. (1994). The rise and fall of strategic planning. New York: The Free Press.
Mueangson, K., and Kovathanakul, D. (2014). Local textile products marketing development for the community malls distribution on the East-West economic corrido. Journal of Thai Hospitality & Tourism, 9(2), 31-44.
National Tourism Policy Board. (2017). National tourism development Vol. 2(2017-2021). Retrieved March 8, 2021, from https://www.wise.co.th › Draft_Tourism_ Strategy_2560_2564.
Patcharachotsuthi, P. (2018). Entrepreneurial Business Characteristics Affecting Modern Service Strategies and Competitive Advantages in Tourism Business. Veridian E-Journal,Silpakorn University, 11(3), 849-865.
Philip B. C. (1979). The art of making quality certain. New York: McGraw-Hill.
Promchai, C. (2011). A feasibility study of the business plan for the establishment of a community learning center of Fareastern University. The Fareastern University Journal, 4, 98-107.
Rungpipattanaphong, S. (2015). Components of sustainability for creative tourism: The case study of Amphawa community Samutsongkarm province. Journal of Liberal Arts, Ubon Ratchathani University, 11(2), 115-140.
Saengkae, N., and Sucher, W. (2019). Factors of crating waterfront community tourism experience: A case study of Chantaboon waterfront community, Chanthaburi province. Dusit Thani College Journal, 13(3), 309-324.
Saleewong, D., and lam-khong, N. (2017). An apply of information technology with the management of product community for sustainable economic. Veridian E Journal, Silpakorn University, 10(3), 2355-2371.
Serirat, S. (1999). Organization and management of the standard edition. Bangkok: Teerafilm and Cytex Publishing House.
Sroksri, N. (2019). The cultural identity of Tapon Community, Khlung district, Chanthaburi province: management of sustainable tourism model. Phuket Rajabhat University Academic Journal, 15(2), 197-213.
Suphatranon, S., Phornlaphatrachakorn, K., and Pratoom, K. (2019). Affecting factors on value chain costing capability: An empirical evidence of electronic and electrical appliance business in Thailand. The Golden Teak: Humanity and Social Science Journal (GTHJ.), 25(3), 114-130.
Thongdee, N., and Boonsak, K. (2017). The community tourism marketing management based on cultural heritage site of Khong-Chi-Mun river Basin for linked Thai-Laos-Vietnam tourism. Area Based Development Research Journal, 9(2), 122-137.
Yindeechan, N., Kaewtatanavatana, P., and Boriwongtakun, S. (2021). Community potential development for sustainable tourism management a case study of tourism network by Chanthaburi community. Journal of Humanities and Social Sciences Nakhon Phanom University, 11(1), 248-260.
