Relationships between Modern Accounting Technology Applications and Business Success of Accounting Firms in the Northeastern Region
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Abstract
The objective of this research was to examine the relationship between modern accounting technology applications and the business success of accounting firms in the Northeastern region of Thailand. Data were collected using questionnaires from 104 accounting firm executives. Statistical analyses included percentage, mean, standard deviation, correlation analysis, and multiple regression analysis. The results indicated that the application of modern accounting technology, specifically mobile accounting, innovative financial statement preparation, tax software utilization, and electronic financial statement filing, had a statistically significant positive relationship and impact on business success, while cloud computing showed no relationship and positive impact on business success. These findings suggest that accounting firm executives should prioritize the integration of modern accounting technologies, such as tax software and online financial innovations, because these technologies help enhance accuracy, reduce errors, and improve coordination agility, serving as key strategies for driving sustainable business success.
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