Organizational Innovation Capability of Investment-Promoted Businesses in Thailand
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Abstract
This research aims to examine the effects of organizational innovation capability (OIC) on business excellence (BE), market acceptance (MA), sustainable competitive advantage (SCA), and long-term performance (LTP) among investment-promoted businesses in Thailand through organizational learning (OL) as the moderating variable. A total of 484 investment-promoted businesses in Thailand were selected as the sample for the study using convenience sampling method, and multiple regression analysis was applied to test the research relationships. The results showed that 1) OIC significantly influences BE, MA, SCA, and LTP. Furthermore, BE significantly affects both SCA and LTP while SCA has significantly influences LTP, and MA significantly affects both SCA and LTP. 2) BE, SCA, and MA serves as mediating variables in the OIC and LTP. 3) OL moderates the relationship between OIC-SCA, BE and LTP, and MA and LTP, but does not moderate other relationships. Thus, OIC plays a crucial role in determining and explaining investment-promoted businesses' performance achievement. Executives should focus on enhancing innovation capabilities and organizational learning (OL) mechanisms to foster sustainable competitive advantage (SCA) and enhance long-term organizational performance.
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