Influential Factors in Community Management for Sustainable Tourism in Khon Kaen Province
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Published:
Nov 11, 2022
Keywords:
The influence factor Management Tourism Community Sustainable
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Abstract
This research aimed to analyze a confirmatory factor of the community management for sustainable tourism in Khon Kaen Province, and to examine the consistency between the model of the structural factor of community management for sustainable tourism in Khon Kaen Province with the empirical data. The sample group consisted of 400 people from 114 villages who were entrepreneurs and members of the OTOP Nawatwithi tourism community in Khon Kean Province. The research instruments included questionnaires and statistical analysis used a confirmatory factor analysis with orthogonal rotation by the varimax method and evaluate with the maximum feasibility. The result showed the KMO=0.95 and the Bartlett’s test of sphericity were significantly related at a level of 0.00, which showed that the data was relevant and was able to be used in the factor analysis. The results of the factor analysis found 5 elements as follows: 1) leadership and the use of technology 2) participation and relationships building 3) customer services and cost savings 4) operational planning and 5) marketing. The result found that the model of the structural factor of community management for sustainable tourism in Khon Kaen Province was consistent with the empirical data which considered from the following values: = 93.60, dƒ=529, ( /dƒ) =1.76, CFI=0.96, TLI=0.95, RMSEA=0.04, SRMR= 0.03.
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บทความวิจัย (Research article)
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References
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Mueangson, K., and Kovathanakul, D. (2014). Local textile products marketing development for the community malls distribution on the East-West economic corrido. Journal of Thai Hospitality & Tourism, 9(2), 31-44.
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Patcharachotsuthi, P. (2018). Entrepreneurial Business Characteristics Affecting Modern Service Strategies and Competitive Advantages in Tourism Business. Veridian E-Journal,Silpakorn University, 11(3), 849-865.
Philip B. C. (1979). The art of making quality certain. New York: McGraw-Hill.
Promchai, C. (2011). A feasibility study of the business plan for the establishment of a community learning center of Fareastern University. The Fareastern University Journal, 4, 98-107.
Rungpipattanaphong, S. (2015). Components of sustainability for creative tourism: The case study of Amphawa community Samutsongkarm province. Journal of Liberal Arts, Ubon Ratchathani University, 11(2), 115-140.
Saengkae, N., and Sucher, W. (2019). Factors of crating waterfront community tourism experience: A case study of Chantaboon waterfront community, Chanthaburi province. Dusit Thani College Journal, 13(3), 309-324.
Saleewong, D., and lam-khong, N. (2017). An apply of information technology with the management of product community for sustainable economic. Veridian E Journal, Silpakorn University, 10(3), 2355-2371.
Serirat, S. (1999). Organization and management of the standard edition. Bangkok: Teerafilm and Cytex Publishing House.
Sroksri, N. (2019). The cultural identity of Tapon Community, Khlung district, Chanthaburi province: management of sustainable tourism model. Phuket Rajabhat University Academic Journal, 15(2), 197-213.
Suphatranon, S., Phornlaphatrachakorn, K., and Pratoom, K. (2019). Affecting factors on value chain costing capability: An empirical evidence of electronic and electrical appliance business in Thailand. The Golden Teak: Humanity and Social Science Journal (GTHJ.), 25(3), 114-130.
Thongdee, N., and Boonsak, K. (2017). The community tourism marketing management based on cultural heritage site of Khong-Chi-Mun river Basin for linked Thai-Laos-Vietnam tourism. Area Based Development Research Journal, 9(2), 122-137.
Yindeechan, N., Kaewtatanavatana, P., and Boriwongtakun, S. (2021). Community potential development for sustainable tourism management a case study of tourism network by Chanthaburi community. Journal of Humanities and Social Sciences Nakhon Phanom University, 11(1), 248-260.
Aungkavipart, A., Disatapundhu, S., Poonpakdee, N., Tunprasert, W., and Tangtrongsit, S. (2018). Graphic design for tourism application for Bangkok Noi community. College of Social Communication Innovation, SWU, 6(2), 236-246.
Beyer, J. E., and Marshall, J. (1981). The interpersonal dimension of collegiality. Nursing outlook, 29(11), 662-665.
Bhakdechakriwut, Y., and Choibamroong, T. (2019). Community potential to promote tourism marketing of tourist attractions by the community in the special governed city-pattaya and the related areas. College of Social Communication Innovation, 7(2), 254-264.
Blake, R. R., and Mouion, J. S. (1982). The new managerial grid. Houston: Gulf Publishing.
Boromsamlee, K., and Sunson, R. (2017). The marketing strategy model for sustainable floating market tourism. Veridian E Journal, Silpakorn University, 10(2), 1-22.
Buasook, C., Chitwicharm, C., Suwan, M., and Foosang, S. (2016). Improvement of community leadership in development and dissemination of knowledge concerning the water resource management: A case study of Mueang Ngai Sub-District, Chiang Dao District Chaiang Mai province, Lampang. Rajabhat University Journal, 5(2), 33-44.
Chairatana, P., Phrompraka, P., Chongsithiphol, S., and Manirochana, N. (2020). Development of the Use of Information and Communication Technology (ICT) as toolfor learning skill enhancement and promotion of tourist attractions in Bangkoknoi District. SSRU Graduate Studies Journal, 13(1), 1-17.
Chunhabunyathip, P. (2017). Community Tourism and Environmental Conservation Participation in Nong Chaiwan Wetland Dondeng Village, Srisongkhram District, Nakhon Phanom Province. Journal of International and Thai Tourism, 13(2), 47-62.
Cohen, J. M., and Uphoff, N. T. (1980). Participation place in rural development: Seeking clarity through specificity, world development. New York: Cornell University.
Dechakhumphu, K., and Homdee, T. (2017). Participatory mechanism of community in public area management of Had Hae, the Mekong river central Island. Area Based Development Research Journal, 9(5), 347-360.
Delbecq, A. L., and Andrew, H.V. (1971). A group process model for problem identification and program planning. Applied Behavioral Sciences, 7(10), 466-492.
Duanguppama, S., Adersson, P., and Phuworakij, P. (2018). The tourism pattern and managerial guideline: A case study of Kalasin province. Journal of Humanities and Social Sciences Nakhon Phanom University, 9(3), 10-18.
Hair Jr., J. F. et al. (1998). Multivariate Data Analysis with Readings. Englewood Cliffs, NJ: Prentice-Hall.
Imiwat, P., Wongpratum, N., Somkuan, K., and Inthep, A. (2019). The innovation for management of historical and cultural tourism of community under civil state approach in Wiang Chai District, Chiang Rai province. College of Social Communication Innovation, SWU. 7(2), 145-156.
Imlek, K., setanawat, S., and Udomphol, W. (2014). The synthesis of capacity building and strengthening tourism in the eastern region. Chonburi: Faculty of Management and Tourism, Burapha University.
Inthamon, C and Lersphoottharak, S. (2019). The management model of homestay innovation business in the community for tourists, Silpakorn University Journal, 39(6), 85-103.
Jinavamso, E., Kittisobhano, K., and Thitabho, P. (2018). A mechanism of tourism management in community by religions dimension at Ayutthaya, Journal of MCU Social Science Review, 7(2-2), 531-546.
Khongthong, P., and Namwong, S. (2016). Factors affecting the success of cultural tourism destination development of Nakhon Si Thammarat Privince. Journal of International and Thai Tourism, 12(2), 1-32.
Kotler, P. (1994). Marketing essential. New Jersey: Prentice-Hall.
Kotler, P. (2002). Marketing management millennium edition. USA: Pearson Education Company.
Laomuang, E., Nitjvarunkul, K., and Churngchow, C. (2011). Adoption of information and communications technology for community development of the community development workers in the lower sourthern province. Journal of Humanities and Social Science, 7(2), 101-110.
Meksuwan, A (2015). Role of leadership and member participation in driving toward the strength of sewing community enterprises, Ban Mae Hawl, Hangchat District, Lampang province, The Golden Teak: Humanity and Social Science Journal (GTHJ) Kamphaeng Phet Rajabhat University, 21(3), 20-31.
Mettathamrong, J., Phromket, C., and Vichasilp, K. (2019). Analysis of a confirmatory factor model of community enterprise management in Sakon Nakhon Province to Thailand 4.0, Journal of Community Development and Life Quality, 7(3), 249- 260.
Milton, C. R. (1981). Human Behavior in Organization. New Jersey: Prentice - Hall.
Ministry of Tourism and Sports. (2020) Thailand tourism vision report 2036. Retrieved March 8, 2021, from https://secretary.mots.go.th › article › article_20170509151433.
Mintzberg, H. (1994). The rise and fall of strategic planning. New York: The Free Press.
Mueangson, K., and Kovathanakul, D. (2014). Local textile products marketing development for the community malls distribution on the East-West economic corrido. Journal of Thai Hospitality & Tourism, 9(2), 31-44.
National Tourism Policy Board. (2017). National tourism development Vol. 2(2017-2021). Retrieved March 8, 2021, from https://www.wise.co.th › Draft_Tourism_ Strategy_2560_2564.
Patcharachotsuthi, P. (2018). Entrepreneurial Business Characteristics Affecting Modern Service Strategies and Competitive Advantages in Tourism Business. Veridian E-Journal,Silpakorn University, 11(3), 849-865.
Philip B. C. (1979). The art of making quality certain. New York: McGraw-Hill.
Promchai, C. (2011). A feasibility study of the business plan for the establishment of a community learning center of Fareastern University. The Fareastern University Journal, 4, 98-107.
Rungpipattanaphong, S. (2015). Components of sustainability for creative tourism: The case study of Amphawa community Samutsongkarm province. Journal of Liberal Arts, Ubon Ratchathani University, 11(2), 115-140.
Saengkae, N., and Sucher, W. (2019). Factors of crating waterfront community tourism experience: A case study of Chantaboon waterfront community, Chanthaburi province. Dusit Thani College Journal, 13(3), 309-324.
Saleewong, D., and lam-khong, N. (2017). An apply of information technology with the management of product community for sustainable economic. Veridian E Journal, Silpakorn University, 10(3), 2355-2371.
Serirat, S. (1999). Organization and management of the standard edition. Bangkok: Teerafilm and Cytex Publishing House.
Sroksri, N. (2019). The cultural identity of Tapon Community, Khlung district, Chanthaburi province: management of sustainable tourism model. Phuket Rajabhat University Academic Journal, 15(2), 197-213.
Suphatranon, S., Phornlaphatrachakorn, K., and Pratoom, K. (2019). Affecting factors on value chain costing capability: An empirical evidence of electronic and electrical appliance business in Thailand. The Golden Teak: Humanity and Social Science Journal (GTHJ.), 25(3), 114-130.
Thongdee, N., and Boonsak, K. (2017). The community tourism marketing management based on cultural heritage site of Khong-Chi-Mun river Basin for linked Thai-Laos-Vietnam tourism. Area Based Development Research Journal, 9(2), 122-137.
Yindeechan, N., Kaewtatanavatana, P., and Boriwongtakun, S. (2021). Community potential development for sustainable tourism management a case study of tourism network by Chanthaburi community. Journal of Humanities and Social Sciences Nakhon Phanom University, 11(1), 248-260.