Linguistic Strategies for Communicating Otherness’s Ideology in the Ethnic Discourse
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Abstract
The objective of this research paper aimed to study the linguistic strategies as for communicating the ideology of otherness occurring upon in the ethnic discourse in Isan Region. Data were collected from documents and publications including documents complied by government agencies, history books, and tourism promotion brochures. The research applied adopting the otherness ideology and the linguistic strategies. The results revealed that the otherness ideologies were consist of two sub-ideologies: the construction of the otherness between the government and ethnic groups, and the construction of the otherness within the ethnic groups. In addition, the results revealed that there were two language strategies including; 1) lexical choice: used of country names and ethnonyms as originally intended, used of words to classify people and used of terms or status in ethnic groups 2) system of address as for communicating the ideology of otherness: racism and prejudice. In this regard, the use of language strategies in discourse considered as language as a mean of communication to convey a set of ideas or ideologies that will help the creators of discourses that change according to the context of society in each period. The result guided us to understand the set of ideas, and the accumulation of ideology to become a social practice about looking at other groups as “otherness” from the past to the present.
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References
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