Study and Development of Packaging for Promotion: Case Study Packaging of Banana Frame Products Rattaphum District, Songkhla Province
Article Sidebar
Main Article Content
Abstract
This research aims to study and develop packaging for promoting the sale of local products consisting of the identity of Nong Mai Kaen Community, Rattaphum District, Songkhla Province. There were two parts of questionnaires. Firstly,a questionnaire to study factors about product form, cost, and value that affect consumers or buyers of the products. The sample were consisted of 376 people. Secondly, questionares related to performance evaluation form of packaging for local product promotion of Nong Mai Kaen Community, Rattaphum District, Songkhla Province. The samplings were 400 people with accidental recruitment. The statistical methods includingpercentage, mean and standard deviation. The research results were found that 1) to study the factors of product form, cost and value affecting consumers or buyers who need a bag packaging for banana crispy products. The nature of packaging clearly shows the identity of the product, purchasing factors, feelings of ease and likeliness to buy the products. The packaging materials were follows: brown kraft papers (natural tones). Factors related to product model, cost and value that affect consumers or buyers as indicated by the overall high level ( = 4.18, S.D. = 0.07) When considered it was found that, product and packaging were at a high level ( = 4.45, S.D. = 0.09) Cost-effectiveness was indicated by a high level ( = 4.44, S.D. = 0.15) and cost at a high level ( = 3.66, S.D. = 0.16) respectively. 2) Design of products and packaging according to the needs of buyers that combine the identity of the wisdom of the community designed to integrate the unique wisdom of the community's banana frame glass products packaging to meet the needs of the buyers. 3) Evaluating the effectiveness of packaging for promoting local products selling in Nong Mai Kaen Community, Rattaphum District, Songkhla Province. The results also suggested that the overall evaluation of the effectiveness of developing packaging to promote local products was proofed by a high statistical level ( = 4.18, S.D. = 0.09) By considering each aspects, it was found that the suitability for production, packaging and transportation were indicated by ahigh statistical level ( = 4.39, S.D. = 0.14) Other aspects were shown at a high statistical level ( = 4.35, S.D. = 0.16) Packaging was indicated by a high level ( = 4.01, S.D. = 0.13) with using packaging was presented by at a high level ( = 3.98., S.D. = 0.18) respectively. Research recommendations suggested that consumers prefer products and packaging that are unique while alsorepresenting to the community identity and manufacturers can develop products as following to the international standards.
Article Details
References
Agricultural Research Development Agency. (2020). Kāntham kasēt prǣrūp phư̄a phœ̄m mūnlakhā sinkhā . [Processed agriculture to increase product value]. Retrieved April 2020, from http://www.arda. or.th/knowledge_detail.php?id=11
Ashwanantakun, S. (2014). Kān banchī bō̜rihān . [Management accounting]. Bangkok: TPN Press.
Briston, J.H. and Neill, T.J. (1972). Packaging Management. Epping, Essex: Gover press.
Department of Academic Affairs, Ministry of Education. (1996). Kānphatthanā thō̜ngthin læ laksūt. [Local and curriculum development]. Bangkok: Teachers' Council Ladprao.
Good, C. V. (1973). Dictionary of Education. (3rded). New York: McGraw - Hill book Go.
Gove, (1956). “Growth". Economics and Politics. Oxford : The Clarendon Press
Horngren, C.T., Datar, S.M., Foster, G., Rajan, M., and Ittner, C. (2009). Cost Accounting: A Managerial Emphasis. (13th ed). Pearson Education International, London.
Inde, D. (2002). Kān banchī tonthun . [Management accounting]. Bangkok: Thana Press and Graphic.
John W. (1981). Best, Research in Education, (4 th ed). New Jersey : Prentice – Hall.
Kasikorn Research Center. (2015). Talāt Thai thīeo Thai pī hāsippǣt khāt sāng rāidai pramān 7.72 phanlān bāt. [Thai Market, Travel to Thailand Year '58: Expected to generate a widespread income of approximately 7.72 billion baht]. Retrieved April 2020, Form https://www.kasikornresearch. com/ th/keconanalysis/pages/ViewSummary.aspx? docid= 33671.
Kiatnakin, S. (1999). Phūmpanyā thō̜ngthin . [Local wisdom]. Thai Culture Journal. 37(4),7-17.
Ko - Anantakool, P.C. (2005). Thopthūan phūmpanyā thāthāi khwāmrū . [Review the wisdom, challenge your knowledge]. In Darin Indom (Editor) Thai Wisdom-Preaching Wisdom. Bangkok : Sirindhorn Anthropology Center (Public Organization).
Krejcie, R.V., and Morgan. D.W. (1970). Determining sample size for research activities. Education and Psychology Measurement. 30(3),607-608.
Kuester, S. (2012). MKT 301: Strategic Marketing & Marketing in Specific Industry Contexts. University of Mannheim.
Leon, G. Schiff, M., and Lerlie, L. K. (2000). Consumer Behavior. New survey : Prentice-Hall Inc,
Likert, R. A. (1961). New Patterns of Management. New York: McGraw-Hill Book Company Inc.
Saetan, A. (2013). Klūai kap withī chīwit khō̜ng Khon Thai. [Banana and the way of life of Thai people]. Retrieved April 4 2020, from http://kae21.blogspot.com/.
Simakhajornboon, P., and Chinda, E. (2018). Kānʻō̜kbǣp phalittaphan læ bančhuphan khanom phư̄nbān nai chumchon thētsabān tambon bāng tabūn čhangwat Phetchaburī phư̄anam pai phatthanā pen phalittaphan dān kānthō̜ngthīeo. [Product and packaging design of local dessert in the community of Bangtaboon Municipality, Phetchaburi Province in order to develop as tourism products]. Veridian E-Journal Silpakorn University. 11(1),3634–3652.
Srihirun, J. (2017). Kānʻō̜kbǣp bančhuphan klūai phǣ not ʻot krō̜p samrap klum wisāhakit chumchon phư̄a kānsongʻō̜k sū sāthāranarat prachāchon Čhīn. [Fried Banana Chips Packaging Design of a Community Enterprise for Exporting to the People's Republic of China]. Art and Architecture Journal Naresuan University. 8(2),132–142.
Suatong, J. Morakul, M. and Hanchotpan, W. (2012). Kānphatthanā bančhuphan phalittaphan khanom thō̜ng phap klum sattrī mǣbān khīeo khačhī čhangwat nonthaburī. [Packaging Development of Khanom Tong-Pub of Kheaw Khajee Housewife Group, Nonthaburi Province]. Research report. Nonthaburi : Suan Sunandha Rajabhat University.