The Communication of the Value of Wife and Other Thai Values In the Thai Digital TV Drama called “Mia (Wife) 2018”
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Abstract
This research aims to study the value of wife and other Thai values in the Thai digital TV drama called “Mia (Wife) 2018” through the new paradigm narrative. The methodology is textual analysis. Researcher analyzes the value of wife and other Thai values communicated through narrative components: plot, theme, conflict, character, setting, dialogue, point of view, and special symbol in the drama. The main results are: 1) The core value of wife presented in “Mia (Wife) 2018” is the by-design wife. Compared with the traditional definition of wife in Thai society that values the roles and duties of wife in terms of serving her family and dependence on husband, the wife in “Wife 2018” means a wife who is independent, and can design her own ways of life; and 2) Apart from the value of wife, “Mia (Wife) 2018” also communicates other positive Thai values such as debt of gratitude, Buddhist value, and etc. However, the drama presents the sexual value of being self-contained to preserve virginity of Thai women in a negative way. Contributions of the study are: 1) The TV drama producers as well as other media producers can adjust the way to communicate values through the media appropriately in order to make a paradigm shift toward women and other desirable values of people in Thai society; and 2) Restoration of values, ethics, and morality which are the main mechanism for guiding desirable behaviors can improve the quality of people and society.
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