Opportunities and Obstacles of Phulae Pineapple to export to Southwestern Province of the People's Republic of China thought R3A Road

Abstract

This research is qualitative research aims to 1. Study problems and obstacles and opportunities, in expanding the Thai pineapple export market to China in Yunnan province and neighboring provinces.2. Study the demand for pineapple products and appropriate distribution channels in China.

Research shows that Phulae pineapple has an opportunity to expand the export market to Western Province of China. Because peoples in western china know pineapple though traveling in Thailand. Currently, Phulae pineapples are distributed both retail and wholesale only in Yunnan province. However, Phulae pineapple has an opportunity to expand to China's southwestern provinces. Because logistic thought R3A Road to China's southwestern provinces takes less than a week. And online sales channels are popular in China.

The research found the Phulae pineapples use the R3A road export to China meet 4 obstacles are 1. Infrastructure of R3A road in Laos is relatively backward, affecting the safety and the efficiency of transportation; 2. The issue of trade facilitation, vehicles in China and Thailand cannot be directly connected, affecting the efficiency of logistics and transportation; 3. China and Thailand have different standards of inspection and quarantine. 4. Domestic and international competitors of the pineapple market in China are increased.