Effects of Internal Marketing, Internal Supply Chain Integration and Internal Service Quality on Employee Satisfaction in Convenience stores in Thailand

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ณัฏฐ์ บุญด้วง

Abstract

The purpose of this study is 1) to study the confirmatory elements of internal marketing, Internal supply chain integration, Internal service quality and employee satisfaction in convenience store in Thailand (2) to analyze the causal direct and indirect relationship of effect of internal marketing, Internal supply chain integration, Internal service quality towards employee satisfaction in convenience store in Thailand.


Samples consisted of frontline employee of 7-Eleven. Sampling was done of 450 people. This study used the online questionnaire to correct the data. The data received were calculated and analyzed using descriptive statistics (frequency, percentage, mean and standard deviation). The path analysis was used to test the hypotheses. The Structural equation modeling (SEM) was used to test the model.


The results of the study showed that internal marketing, internal supply chain integration, and internal service quality innovation direct and indirect to employee satisfaction. The causal model developed is appropriate. Because they are consistent with the empirical data. Elements of the model are accurate (Validity) and have the ability to predict & are an acceptable level.

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บทความวิจัย (Research article)

References

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