The Developing Banana Product for Making Valuable and Reliable to SMCE, Nikom Songkhro, Mueang Udonthani

Abstract

      In this investigation, the researcher inquires into 1) the level at which management of quality, organization, production, finance and marketing used to encourage the developing banana product for making valuable and reliable to Small and Micro Community Enterprise (SMCE), Nikom Songkhro, 2) examined are causal factors affecting the valuable and reliable SMCE and 3) compared are the levels of implementation in the common features of samples with making valuable and reliable. Methodologically, the researcher adopted a descriptive research approach using both quantitative and qualitative means of investigation. A questionnaire used to elicit relevant data was an instrument of research used for data collection to 420 samples. The inferential statistics for hypothesis test used T-test, F-Test and multiple regression analysis.

      The findings disclosed as follows : The quality management in side of measurement quality system = 4.28, The organization management in side of outsourcing = 4.40, The production management in side of output = 4.44, The financial management in side of investment decision = 4.38 and The marketing management in side of product = 4.34. Upon extrapolating the causal factors affecting the valuable and reliable, it found by confirmed through square multiple correlation (R²), it were as follows : marketing management 41.50%, quality management 29.70 %, financial management 28.50 %, organization management 26.10 % and production management 21.90 % at significant 0.05. The common features found that both age and average income per month were affecting to make the valuable and reliable at significant 0.05.