Upgrading the Cultural Tourism Market in Sing Buri Province by the Community

Abstract

The purpose of this research is 1) to identify the tourism identities in Singburi Province. 2) to study the tourism marketing operation in Singburi Province, and 3) to guidelines of the Enhancing for cultural tourism marketing in Singburi Province by Community-based. This research uses qualitative methods with key informants 23 people who related with tourism in Singburi Province. Select respondents will use the purposive sampling method. The target respondents will be 7 state agency personnel, 8 private institute personnel or entrepreneurs, 8 local residents. Using with data collecting by in-depth interview. The instrument quality was found by an analysis of content validity from 3 experts and the correspondence index value was 1.00 in all factors. The instrument used for collecting data was semi structure in-depth interview. This study uses a descriptive technique to analyze the data.

           The study shows that 1) Singburi Province is the provinces that owns outstanding cultures. It possesses lots of cultural capitals which is able to be developed into having cultural attractions appealed to the tourists and generated the Economic Value-Added (EVA) to the province. 2) The  important issue was found from the studied that the operation of marketing for tourism in Singburi Province which was consists of Product, Price, Place, Promotion, People, Process and Physical evidence. 3)The improvement approach of enhancing for cultural tourism marketing in Singburi Province by Community revealed that the provincial administrators should promote the public relations to persuade and to convince the tourists; improve the tourist attraction presentation in various approaches; create the tourism officers to narrate the tourist attraction in an interesting manner