นวัตกรรมการจัดการของสายการบินไทยแอร์เอเชีย

Abstract

Low cost airlines have become to an essential element of contemporary transportation both domestically and internationally. Because of their operating system not only meet the demand of people and traveling business at the most, but also initiating high competitive low cost airlines. Since Thai Air Asia is now regards as the leader of low cost airlines in Thailand due to their greatest market share, this article will present the interesting and successful management innovation of Thai Air Asia such as a holding company innovation, branding innovation, revenue management innovation , technology innovation and also how efficiently innovative management of Thai Air Asia.