Developing of Creative Tourism Activity Based on Cultural in Ban Pak Kalang, Song Khon Subdistrict, Pho Sai District, Ubonratchathani Province
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Abstract
This research study on the development of creative tourism activities based on culture in Ban Pak Kalang, Song Khon Subdistrict, Pho Sai District, Ubon Ratchathani Province, has the following objectives: 1) to study the potential of the community in developing culture-based creative tourism activities; 2) to design culture-based creative tourism activities; and 3) to propose guidelines for developing culture-based creative tourism activities in Ban Pak Kalang, Song Khon Subdistrict, Pho Sai District, Ubon Ratchathani Province. The present paper is a research and development study. The sample groups used in the research were 20 stakeholders involved in culture-based creative tourism activities and 30 Thai tourists. The research instrument used was semi-structured interviews. The research findings revealed the following: 1) Regarding the community's potential in developing culture-based creative tourism activities, the community has distinctive natural resources and culture, has the ability to be self-reliant, and participates in area management. However, the community still lacks knowledge of creative tourism, storytelling skills, and tourism marketing and requires support from various agencies; 2) Five culture-based creative tourism activities were designed for the community, including tie-dyed cloth with natural bark dye, Khan Mak Beng, Mekong River boiled rice, Mekong River agriculture, and Mekong River fisheries; and 3) Five guidelines for developing culture-based creative tourism activities were proposed, including storyteller capacity development, participation development, creative tourism activity development, tourism storytelling development, and marketing development
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