Developing Local Woven Fabric Products to Increase Economic Value: The Mudmee Weaving Group in Prathay District, Nakhon Ratchasima Province
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Abstract
Weaving is a skilled craft that requires expertise and precision. However, producers lack continuous development, leading them to maintain traditional production methods. This study aimed to synthesize development approaches and develop local woven fabric products for the Mudmee Yarn Weaving Group in Prathay District, Nakhon Ratchasima Province. The research employed participatory action research through workshops where target groups participated in sharing opinions and practicing product development, alongside qualitative research methods for data collection. The 18 key informants included members of the Nong Doen Mudmee Yarn Weaving Group, development officers of Krathum Rai Sub-district, the Deputy Clerk of Krathum Rai Sub-district Administrative Organization, and local fabric shop entrepreneurs. Purposive sampling was used, followed by SWOT analysis and TOWS matrix synthesis to formulate development approaches aligned with the operational conditions of the weaving group and community. The study yielded two development approaches: (1) developing distinctive local patterns and (2) developing new products that differ from those in the market. The unique characteristics and form of the Kra Thum flower, a community symbol, were incorporated into Mudmee fabric pattern designs. The development of processed products from woven fabrics resulted in (1) bucket hats, (2) tote bags with clutch bags, (3) keychains, and (4) Mudmee fabric throw pillows. These products can generate circulating income within the community, foster self-reliance, and promote inter-agency collaboration leading to sustainable development
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