The Potential of Business Management and Leadership in Digital Era That Affects the Success of Managers of Southern Agricultural Cooperatives
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Abstract
Cooperative managers are very important to the management of the agricultural cooperative business in achieving the goals of the cooperative. The purposes of this research were to study: 1) business management potential of southern agricultural cooperative managers, 2) digital leadership of southern agricultural cooperative managers, 3) success of southern agricultural cooperative managers, and 4) business management potential and digital leadership conditions that influence the success of Southern Agricultural Cooperative Managers. The sample group consisted of 120 southern agricultural cooperative managers who were selected by purposive sampling. The research instrument was a questionnaire. Statistics used were frequency, percentage, mean, standard deviation, and multiple regression analysis. The study found that 1) For business management potential, the overall mean was 4.85, ranking highest in all aspects; 2) For leadership in the digital age, the overall mean was 4.79, at the highest level in all aspects; 3) Business management potential and command affected the success of managers of the Southern Agricultural Cooperatives with statistical significance at the 0.05 level. Regarding leadership in the digital age, the aspects of digital fluency, innovational potential, and visionary leadership affected managerial success with statistical significance at the 0.05 level. This research reflects how business management potential and digital leadership contribute to the operational processes in the current situation and helps inform policy formulation in cooperative businesses to achieve success in accordance with future goals
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