Factors Influencing Success of Implementation in Management of Sustainable Tourism Community: A Case Study of Prang Ku, Thawat Buri District, Roi Et Province
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Abstract
Besides the natural resources that generate money and attract both domestic and foreign tourists into Thailand, ancient and religious sites can add economic value simultaneously for the tourism industry in Thailand,. Cultural tourism that allows people in the community to participate in management is a component in the concept of sustainable development. How can community-based tourism be elevated to a higher level of fame? Theis paper’s objectives were to: 1) study level of the importance of casual factors that leading the attraction of Prang Ku’s tourism; 2) study the level of the success dimensions of tourism community management; 3) study the relationship among casual factor dimensions that lead the attraction of Prang Ku and the success dimensions of tourism community management. 293 respondents were obtained from 2 villages around the area. The questionnaires and statistics used in the research were mean, standard deviation. t-test, F-test and Multiple Linear Regression. The statistic results revealed that: 1) worthy features in villagers' perceptions were observed in high value. 2) The overall opinion on the success of Prang Ku tourist attraction management was at a high level. 3) All desirable characteristics positively influence the success of tourism community management at the 0.05 level, where the dimension of cooperation among villager is the factor with the best influence on tourism community management. Policy recommendations include that relevant departments use proactive, bilingual, and third-language media, there should be a budget to visit cultural attractions in other provinces or regions and network partners should be created in each area to be able to sell or exchange community products between them.
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