Factors Related to Customers’ Decision on Choosing Tim Surm Restaurant Services in Muang District, Nakhon Si Thammarat Province.

Abstract

The purposes of this research were to study decision to choose Tim Surm Restaurant Service. 2) To study the personal factor in consumer decision making to choose Tim Surm Restaurant Service 3) To study the relationship between personal factors of consumers and the decision to choose Tim Surm Restaurant Service in Muang District, Nakhon Si Thammarat Province. 400 sample were purposive selected used The instrument were questionnaires. Frequency and percentage were calculated for test relationship, Chi - square test was wed and Contingency Coefficientat statistically significant level of 0.05 computer program analysis was used to calculated data.
Results of the hypothesi testing of personal factors for consumersare age, marital status, education level, salary, occupation and family size correlated with the decision to choose Tim Surm Restaurant Service in Muang District, Nakhon SiThammarat Province were age was correlated with the price and the services, The marital status was related to the price, The educational level was related to the product, the place of service, personnel distribution and physical aspects, The salary was related to the product and the price. The occupation is related to personnel and physical aspects. The member of family correlated with the product and the price. The gender was not correlated with the decision to choose Tim Surm Restaurant Service in Muang District, Nakhon Si Thammarat Province. The statistical significance at the 0.05 level.