Islamic Bank of Thailand Imagin, Upper Southern Region Towards the Customer’s Perceived

Abstract

The objectives of this research were to study the image Islamic bank of Thailand, to study the customer’s behavior, the importance of economic, social and cultural factors, the relationship between image perception and customers’ behavior of Islamic bank, the relationship between economic,social, cultural factors, and image of Islamic bank and the suggestion from the customers. Data were collected from 400 customers of Islamic bank in the southern region. The questionnaire with reliability a 0.94 was employed. The basic statistic use to analyze was frequency, percentage, mean and derivation. The hypotheses were test by using Chi - square.
The results showed that the majority of the customers were the others more than Islamic people. Most of them use deposit-saving services, because of the security and trust of the Islamic bank. The cultural factor was important at the high level, economic and social factors were important at the highest level. The level of bank’s image perception overall and aspects were at the high level, security and stability of Islamic bank were the highest level, whereas the product and services were at the moderate level. The overall relationship between image perception and customers’ behavior of Islamic bank were related at .05 significant. The overall relationship between economic, social, cultural factors and image of Islamic bank were related at .05 significant. The customers suggested the bank to increase the production and more services, to expand the bank branches, ATM, in the community, to raise the place channel for the customers, and to improve.