Images of Thainess in Romantic Travel Thai Movies

Abstract

This qualitative research focusing on content analysis aims to analyze two aspects in romantic travel Thai movies: 1) images of Thainess and 2) presentation techniques of Thainess. Research findings are reported as a descriptive analysis. The study of 11 movies shown in Thai cinemas between 2004 and 2023 finds three images of Thainess, namely: 1) the beautiful scenery of Thailand; 2) artistic and prosperous Thai culture; and 3) charming and classic Thai traditions. The presentation of Thainess in the studied movies is demonstrated in three techniques: 1) presenting through natural and cultural settings; 2) presenting through voice and sound with conversations in local dialects and movie scores; and 3) presenting through the plot, including the exposition, travelling events of the protagonists, and the resolutions. Generally, simple plots relating to the nature, weather, people, and environment are presented. All elements expose realistic Thai ways of life. Through these presentations, romantic travel Thai movies have publicized Thainess to all audiences.