Ideology Encoding and Decoding behind Fake News Texts and the Role of Consumers via Social Media

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Published: Dec 29, 2024
Keywords:
fake news ideology encoding decoding digital culture

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Pilasinee Wongnuch
School of Health Science, Mae Fah Luang University, Thailand
Penchan Pradubmook Shearer
Faculty of Social Science and Humanities, Mahidol University, Thailand

Abstract

This qualitative research aimed to analyze the texts of forty (40) fake news items on social media through Stuart Hall’s conceptual framework of ideology encoding and decoding. The findings revealed that fake news items on social media were used as messages to communicate ideology through fake news creating, fake news sharing, and fake news consuming. The fake news via online social media is a vehicle for ideology encoding, stimulating, reinforcing, and challenging through linguistic and symbolic practices. While the decoding of fake news on online social media varied, it is either oppositional, negotiated, or preferred decoding.

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How to Cite
Wongnuch, P., & Pradubmook Shearer, P. . (2024). Ideology Encoding and Decoding behind Fake News Texts and the Role of Consumers via Social Media. Journal of Liberal Arts Thammasat University, 24(3), 266–287. retrieved from https://so03.tci-thaijo.org/index.php/liberalarts/article/view/278491
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Vol. 24 No. 3 (2024): September - December 2024
Section
Research Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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