Participation in Promoting Sustainable Local Culture in a Southern Border Province: A Case Study of the Ma Yong Show, Muang District, Pattani Province
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Abstract
The research “Participation in Promoting Sustainable Local Culture in a Southern Border Province” was qualitative research using an in-depth interview with 30 informants consisting of Ma Yong performers, people from the public and private sectors. The research used purposive sampling to select the sampling group. Data were analyzed using qualitative content analysis following the research objectives and presented using the descriptive method. The findings revealed that the development of the Ma Yong Show was related to the way of life in local culture in Pattani for more than 400 years. It had clear evidence in the reign of Queen Hiyao, the ruler of Pattani State, and when King Chulalongkorn visited the Malay Peninsula. Later, the Ma Yong show was spread to the general public and performed for entertainment and rituals. The finding also indicated that the conditions in promoting the local culture to be sustainable were as follows: participation in finding problems and causes, participation in planning for development, participation in operating the development plan, participation in sharing mutual benefits, and participation in evaluating. These findings can be used as a guideline for local institutions to sustain this local cultural activity.
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