MANAGEMENT OF PUBLIC WELFARE WORK ACCORDING TO BUDDHIST PRINCIPLES OF THE SANGHA OF SAMUT SONGKHRAM PROVINCE

Abstract

This research article aimed: 1. To study the general conditions, 2. To study the process, and 3. To study the management guidelines for public welfare work of the Sangha of Samut Songkhram Province, conducted by qualitative research using semi-structured interviews and focus group discussions with 35 stakeholders, including monks, government representatives, religious scholars and experts. The data were analyzed by descriptive interprertation.

The findings revealed significant strengths in the Sangha’s application of the Sufficiency Economy Philosophy to their operations and their ability to communicate Buddha’s teachings in an accessible manner. However, limitations were identified in strategic planning, policy formulation, and assessment of public needs. While benefiting from multi-sector support and technological opportunities, the organization faced challenges including a shortage of specialized personnel, limited budget, and political-economic uncertainties. In terms of process management, the Sangha successfully integrated Buddhist principles with modern management practices across planning, implementation, monitoring, and improvement phases. Their approach emphasized stakeholder participation, technology utilization, personnel development, network building, and continuous social impact assessment to ensure efficient, transparent operations that effectively address community needs. Notably, the Sangha had concretely implemented key Buddhist principles by integrating Dana,generosity, Piyavaca, kind speech, Atthacariya, beneficial conduct, and Samanattata impartiality with modern management practices. They established clear vision, mission, and goals, implemented appropriate organizational structures, and built collaborative networks across all sectors. The organization also prioritized continuous development of both monastic and lay personnel, focusing on Buddhist principles, project management, technology utilization, and community engagement to enhance their social service effectiveness.